runsonwhat

West Marine's tech stack

What does West Marine use?

West Marine (westmarine.com) uses at least 32 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Zoho for sales and Google Analytics for analytics. Last checked .

“West Marine is America's largest boating supply retailer, offering over 100,000 products for boating, sailing, fishing, and paddling. With over 250 stores nationwide, West Marine has served boaters since 1968.”

Industry
Retail
Size
1,001–5,000 employees
Based in
Fort Lauderdale, United States
Founded
1968
LinkedIn
Company page
Re-check liveVisit westmarine.com
Tools found
32
Categories
15
Layers
5 of 5
Last checked
Oct 2026

West Marine's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

4 tools, what the product is built with

Auth & Identity

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Go-to-market

11 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

10 tools, what the team runs on day to day

Email Delivery

Workspace

People & HR

Security & Compliance

Companies like West Marine also use

Tools common among companies with a similar stack that we haven't found at West Marine.

Companies with a stack like West Marine's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

West Marine tech stack FAQ

What tools does West Marine use?

We've found 32 tools at West Marine (westmarine.com). Edge & Hosting: Cloudflare and Microsoft Azure. Application: Vimeo, YouTube and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Meta Pixel, Google Ads and Zoho. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 2, 2026.

What cloud does West Marine run on?

West Marine uses Microsoft Azure for hosting. We found Microsoft Azure through custom domain and DNS records.

What CRM does West Marine use?

West Marine uses Zoho, Salesforce and ZoomInfo for sales and CRM. We found Zoho through DNS verification records.

What email provider does West Marine use?

West Marine uses Microsoft 365 and Apple Business for email and documents. We found Microsoft 365 through DNS verification records and email records.

What analytics tools does West Marine use?

West Marine uses Google Analytics and Google Tag Manager for analytics. We found Google Analytics through website code.

What CMS does West Marine use?

West Marine uses Salesforce Commerce Cloud for its website. We found Salesforce Commerce Cloud through custom domain.

Does West Marine use Microsoft 365?

Yes. We found Microsoft 365 at West Marine through DNS verification records and email records. Microsoft 365 is used by 245,233 companies we track.

How does runsonwhat know what West Marine uses?

We read public traces only: West Marine's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.