runsonwhat

VisitScotland's tech stack

What does VisitScotland use?

VisitScotland (visitscotland.com) uses at least 23 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, WhatsApp Business for customer support and Google Analytics for analytics. Last checked .

Re-check liveVisit visitscotland.com
Tools found
23
Categories
14
Layers
5 of 5
Last checked
Oct 2026

VisitScotland's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

2 tools, what the product is built with

Frontend

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Go-to-market

5 tools, how they find and keep customers

Marketing

Ads & Pixels

Support & Docs

Company Ops

8 tools, what the team runs on day to day

Workspace

Collaboration

Dev Tools

Finance & Legal

Security & Compliance

Companies like VisitScotland also use

Tools common among companies with a similar stack that we haven't found at VisitScotland.

Companies with a stack like VisitScotland's

Ranked by shared tools, with rare tools counting more.

VisitScotland tech stack FAQ

What tools does VisitScotland use?

As of October 2026, runsonwhat has found 23 tools at VisitScotland (visitscotland.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: Vue.js and Nuxt. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: Google Ads, Meta Pixel and WhatsApp Business. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 20, 2026.

What cloud does VisitScotland run on?

VisitScotland uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on visitscotland.com. Amazon Web Services is used by 146,158 companies runsonwhat tracks.

What email provider does VisitScotland use?

VisitScotland uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 716,262 companies runsonwhat tracks.

What does VisitScotland use for customer support?

VisitScotland uses WhatsApp Business for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on visitscotland.com. WhatsApp Business is used by 136,758 companies runsonwhat tracks.

What analytics tools does VisitScotland use?

VisitScotland uses Google Analytics for analytics, alongside Google Tag Manager, Matomo and Contentsquare, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on visitscotland.com. Google Analytics is used by 893,441 companies runsonwhat tracks.

What marketing software does VisitScotland use?

VisitScotland uses Bloomreach for marketing, according to runsonwhat (October 2026). runsonwhat found Bloomreach through Bloomreach code on visitscotland.com. Bloomreach is used by 1,035 companies runsonwhat tracks.

Does VisitScotland use Google Ads?

Yes. runsonwhat found Google Ads at VisitScotland through Google Ads code on visitscotland.com. Google Ads is a Ads & Pixels tool used by 523,973 companies runsonwhat tracks.

Which companies have a tech stack similar to VisitScotland's?

The companies with the stacks most like VisitScotland's are BrewDog, Uncommon Goods, Elemis and CBS, according to runsonwhat (October 2026). Each shares 10 to 13 tools with VisitScotland, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what VisitScotland uses?

runsonwhat reads public records only. Of the 23 tools at VisitScotland, 13 were found through code on visitscotland.com, 10 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and visitscotland.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.