Varsity Brands's tech stack
What does Varsity Brands use?
Varsity Brands (varsitybrands.com) uses at least 31 tools we can see from public records, including Vercel for hosting, Microsoft 365 for email and documents, Salesforce for sales and Gladly for customer support. Last checked .
- Industry
- Executive Office
- Size
- 5,001–10,000 employees
- Based in
- Dallas, United States
- Founded
- 1974
- Company page
- Tools found
- 31
- Categories
- 19
- Oldest proven tool
- May 2022
- Last checked
- Oct 2026
Varsity Brands's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
8 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Monitoring
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Sales & CRM
Support & Docs
Company Ops
9 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Dev Tools
People & HR
Security & Compliance
What changed at Varsity Brands
Varsity Brands tech stack FAQ
What tools does Varsity Brands use?
As of October 2026, runsonwhat has found 31 tools at Varsity Brands (varsitybrands.com) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Vercel. Application: Vimeo, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Atlassian and Mailchimp Transactional. Last checked October 10, 2026.
What cloud does Varsity Brands run on?
Varsity Brands uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 46,834 companies runsonwhat tracks.
What CRM does Varsity Brands use?
Varsity Brands uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on varsitybrands.com. Salesforce is used by 33,623 companies runsonwhat tracks.
What email provider does Varsity Brands use?
Varsity Brands uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on varsitybrands.com. Microsoft 365 is used by 704,061 companies runsonwhat tracks.
What does Varsity Brands use for customer support?
Varsity Brands uses Gladly for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gladly through Gladly code on varsitybrands.com. Gladly is used by 213 companies runsonwhat tracks.
What analytics tools does Varsity Brands use?
Varsity Brands uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on varsitybrands.com. Google Analytics is used by 855,878 companies runsonwhat tracks.
How long has Varsity Brands used Phenom?
Varsity Brands has used Phenom since at least May 2022, going by the first public certificate of the varsitybrands.com subdomain that points at Phenom.
Does Varsity Brands use Cloudflare?
Yes. runsonwhat found Cloudflare at Varsity Brands through Cloudflare code on varsitybrands.com. Cloudflare is a CDN & Edge tool used by 693,845 companies runsonwhat tracks.
Does Varsity Brands use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at Varsity Brands; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Varsity Brands may use more AI tools than these.
Which companies have a tech stack similar to Varsity Brands's?
The companies with the stacks most like Varsity Brands' are Express, Community Choice Credit Union, PODS and Academy Sports + Outdoors, according to runsonwhat (October 2026). Each shares 10 to 18 tools with Varsity Brands, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Varsity Brands uses?
runsonwhat reads public records only. Of the 31 tools at Varsity Brands, 17 were found through code on varsitybrands.com, 8 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and varsitybrands.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.