Upfront's tech stack
What does Upfront use?
Upfront (upfront.nl) uses at least 27 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Shopify for its website and Mailchimp for marketing. Last checked .
- Industry
- Food Production
- Size
- 11–50 employees
- Based in
- Rotterdam, Netherlands
- Founded
- 2020
- Company page
- Tools found
- 27
- Categories
- 10
- Layers
- 5 of 5
- Last checked
- Oct 2026
Upfront's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
8 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Company Ops
6 tools, what the team runs on day to day
Companies like Upfront also use
Tools common among companies with a similar stack that we haven't found at Upfront.
Companies with a stack like Upfront's
Ranked by shared tools, with rare tools counting more.
Derma EHealth, Wellness and Fitness · 11–50 people18in common
Primrose SchoolsEducation Management · 11–50 people8in common
Primrose SchoolsEducation Management · 11–50 people8in common
Primrose SchoolsEducation Management · 11–50 people8in common
LiformeE-commerce · 11–50 people15in common
Beekeeper's NaturalsHealth, Wellness and Fitness · 11–50 people14in common
CirculonConsumer Goods · 11–50 people15in common
ELEHEARMedical Device · 51–200 people13in common
More Food Production companies
Other Food Production companies we've checked.
Upfront tech stack FAQ
What tools does Upfront use?
As of October 2026, runsonwhat has found 27 tools at Upfront (upfront.nl) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics, Hotjar and Triple Whale. Go-to-market: Meta Pixel, Microsoft Ads and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.
What email provider does Upfront use?
Upfront uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 709,020 companies runsonwhat tracks.
What analytics tools does Upfront use?
Upfront uses Google Analytics for analytics, alongside Hotjar, Triple Whale and Northbeam, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upfront.nl. Google Analytics is used by 874,174 companies runsonwhat tracks.
What is Upfront's website built with?
Upfront uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and a DNS verification record. Shopify is used by 59,350 companies runsonwhat tracks.
What marketing software does Upfront use?
Upfront uses Mailchimp for marketing, alongside Klaviyo, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 114,641 companies runsonwhat tracks.
Does Upfront use Google Fonts?
Yes. runsonwhat found Google Fonts at Upfront through Google Fonts code on upfront.nl. Google Fonts is a Media & UI tool used by 805,504 companies runsonwhat tracks.
Does Upfront use AI tools?
Yes. runsonwhat has found Anthropic at Upfront; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upfront may use more AI tools than these.
Which companies have a tech stack similar to Upfront's?
The companies with the stacks most like Upfront's are Derma E, Primrose Schools, Primrose Schools and Primrose Schools, according to runsonwhat (October 2026). Each shares 8 to 18 tools with Upfront, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Upfront uses?
runsonwhat reads public records only. Of the 27 tools at Upfront, 15 were found through code on upfront.nl, 6 through email records, 4 through DNS records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upfront.nl about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.