Upbase AB's tech stack
What does Upbase AB use?
Upbase AB (upbase.se) uses at least 15 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Google Analytics for analytics and HubSpot CMS for its website. Last checked .
- Industry
- IT Services
- Size
- 11–50 employees
- Based in
- Stockholm, Sweden
- Company page
- Tools found
- 15
- Categories
- 9
- Layers
- 5 of 5
- Last checked
- Oct 2026
Upbase AB's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
2 tools, what the product is built with
Frontend
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Sales & CRM
Company Ops
2 tools, what the team runs on day to day
Workspace
Dev Tools
Upbase AB tech stack FAQ
What tools does Upbase use?
As of October 2026, runsonwhat has found 15 tools at Upbase (upbase.se) in public records. Edge & Hosting: Cloudflare. Application: jQuery and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365 and Atlassian. Last checked October 20, 2026.
What CRM does Upbase use?
Upbase uses HubSpot for its CRM, alongside Leadinfo, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on upbase.se. HubSpot is used by 94,729 companies runsonwhat tracks.
What email provider does Upbase use?
Upbase uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,028 companies runsonwhat tracks.
What analytics tools does Upbase use?
Upbase uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upbase.se. Google Analytics is used by 888,360 companies runsonwhat tracks.
What is Upbase's website built with?
Upbase uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS and code on upbase.se. HubSpot CMS is used by 33,442 companies runsonwhat tracks.
Does Upbase use jQuery?
Yes. runsonwhat found jQuery at Upbase through jQuery code on upbase.se. jQuery is a Frontend tool used by 920,474 companies runsonwhat tracks.
How does runsonwhat know what Upbase uses?
runsonwhat reads public records only. Of the 15 tools at Upbase, 10 were found through code on upbase.se, 3 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upbase.se about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.