runsonwhat

Universal Pure's tech stack

What does Universal Pure use?

Universal Pure (universalpure.com) uses at least 18 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, WordPress for its website and Pardot for marketing. Last checked .

Industry
Food & Beverages
Size
201–1,000 employees
Based in
Lincoln, United States
Founded
2001
LinkedIn
Company page
Re-check liveVisit universalpure.com
Tools found
18
Categories
11
Layers
5 of 5
Last checked
Oct 2026

Universal Pure's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

DNS

Application

4 tools, what the product is built with

Frontend

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

7 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

4 tools, what the team runs on day to day

Workspace

People & HR

Finance & Legal

Security & Compliance

Companies like Universal Pure also use

Tools common among companies with a similar stack that we haven't found at Universal Pure.

Companies with a stack like Universal Pure's

Ranked by shared tools, with rare tools counting more.

More Food & Beverages companies

Other Food & Beverages companies we've checked.

Universal Pure tech stack FAQ

What tools does Universal Pure use?

As of October 2026, runsonwhat has found 18 tools at Universal Pure (universalpure.com) in public records. Edge & Hosting: GoDaddy. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Mimecast and NetSuite. Last checked October 8, 2026.

What email provider does Universal Pure use?

Universal Pure uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a subdomain that points at Microsoft 365 and a DNS verification record. Microsoft 365 is used by 694,601 companies runsonwhat tracks.

What analytics tools does Universal Pure use?

Universal Pure uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on universalpure.com. Google Analytics is used by 830,674 companies runsonwhat tracks.

What is Universal Pure's website built with?

Universal Pure uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on universalpure.com. WordPress is used by 568,150 companies runsonwhat tracks.

What marketing software does Universal Pure use?

Universal Pure uses Pardot for marketing, alongside Constant Contact, according to runsonwhat (October 2026). runsonwhat found Pardot through a subdomain that points at Pardot and a DNS verification record. Pardot is used by 19,542 companies runsonwhat tracks.

What does Universal Pure use for hiring and HR?

Universal Pure uses Recruitee for hiring and HR, according to runsonwhat (October 2026). runsonwhat found Recruitee through Recruitee code on universalpure.com. Recruitee is used by 837 companies runsonwhat tracks.

Does Universal Pure use jQuery?

Yes. runsonwhat found jQuery at Universal Pure through jQuery code on universalpure.com. jQuery is a Frontend tool used by 879,094 companies runsonwhat tracks.

Which companies have a tech stack similar to Universal Pure's?

The companies with the stacks most like Universal Pure's are Escherich Brothandwerk, Cellex Cell Professionals, Keune Hair Cosmetics and TSA Safety Services, according to runsonwhat (October 2026). Each shares 5 to 7 tools with Universal Pure, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Universal Pure uses?

runsonwhat reads public records only. Of the 18 tools at Universal Pure, 12 were found through code on universalpure.com, 3 through email records, 2 through subdomains that point at the vendor and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and universalpure.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.