Pura's tech stack
What does Pura use?
Pura (trypura.com) uses at least 25 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .
- Industry
- Retail
- Size
- 51–200 employees
- Based in
- Pleasant Grove, United States
- Founded
- 2014
- Company page
- Tools found
- 25
- Categories
- 16
- Oldest proven tool
- Aug 2019
- Last checked
- Oct 2026
Pura's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
3 tools, what the product is built with
Data & Observability
1 tool, what they measure and store
Monitoring
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
12 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
Finance & Legal
What changed at Pura
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Pura tech stack FAQ
What tools does Pura use?
As of October 2026, runsonwhat has found 25 tools at Pura (trypura.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: Firebase and Remix. Data & Observability: Instatus. Go-to-market: Meta Pixel, HubSpot and Shopify. Company Ops: Google Workspace, SendGrid and Atlassian. Last checked October 16, 2026.
What cloud does Pura run on?
Pura uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services, and Pura has used it since at least February 2021. Amazon Web Services is used by 144,869 companies runsonwhat tracks.
What CRM does Pura use?
Pura uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot, and Pura has used it since at least August 2019. HubSpot is used by 92,088 companies runsonwhat tracks.
What email provider does Pura use?
Pura uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 397,579 companies runsonwhat tracks.
What does Pura use for customer support?
Pura uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 40,931 companies runsonwhat tracks.
What is Pura's website built with?
Pura uses Shopify for its website, alongside HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and a DNS verification record. Shopify is used by 58,795 companies runsonwhat tracks.
How long has Pura used HubSpot?
Pura has used HubSpot since at least August 2019, going by the first public certificate of the trypura.com subdomain that points at HubSpot. Other long-running tools at Pura include HubSpot CMS (since August 2019), Amazon Web Services (since February 2021) and Instatus (since October 2021).
Does Pura use Cloudflare?
Yes. runsonwhat found Cloudflare at Pura through DNS records that point at Cloudflare and code on trypura.com. Cloudflare is a CDN & Edge tool used by 692,533 companies runsonwhat tracks.
Which companies have a tech stack similar to Pura's?
The companies with the stacks most like Pura's are StarSling, CCLI®, Abine and Plaud, according to runsonwhat (October 2026). Each shares 8 to 19 tools with Pura, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Pura uses?
runsonwhat reads public records only. Of the 25 tools at Pura, 11 were found through DNS records, 6 through email records, 6 through subdomains that point at the vendor, 1 through website configuration files and 1 through code on trypura.com. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and trypura.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.