runsonwhat

Toptal's tech stack

What does Toptal use?

Toptal (toptal.com) uses at least 39 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .

Industry
Freelance Marketplace
Size
1,001–5,000 employees
Based in
Debre Werk’, United States
Founded
2010
LinkedIn
Company page
Re-check liveVisit toptal.com
Tools found
39
Categories
15
Oldest proven tool
Nov 2021
Last checked
Oct 2026

Toptal's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

2 tools, what the product is built with

Backend & Database

AI

Data & Observability

5 tools, what they measure and store

Analytics

Go-to-market

13 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

17 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Finance & Legal

Security & Compliance

What changed at Toptal

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Zendesk

Companies like Toptal also use

Tools common among companies with a similar stack that we haven't found at Toptal.

Companies with a stack like Toptal's

Ranked by shared tools, with rare tools counting more.

Toptal tech stack FAQ

What tools does Toptal use?

As of October 2026, runsonwhat has found 39 tools at Toptal (toptal.com) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: Firebase. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 7, 2026.

What cloud does Toptal run on?

Toptal uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through Google Cloud code on toptal.com. Google Cloud is used by 74,876 companies runsonwhat tracks.

What CRM does Toptal use?

Toptal uses HubSpot for its CRM, alongside Zoho, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 91,629 companies runsonwhat tracks.

What email provider does Toptal use?

Toptal uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 699,105 companies runsonwhat tracks.

What does Toptal use for customer support?

Toptal uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Toptal has used it since at least November 2021. Zendesk is used by 40,727 companies runsonwhat tracks.

What analytics tools does Toptal use?

Toptal uses Google Analytics for analytics, alongside Google Tag Manager, Crazy Egg and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on toptal.com. Google Analytics is used by 847,782 companies runsonwhat tracks.

How long has Toptal used Zendesk?

Toptal has used Zendesk since at least November 2021, going by the first public certificate of the toptal.com subdomain that points at Zendesk.

Does Toptal use Cloudflare?

Yes. runsonwhat found Cloudflare at Toptal through DNS records that point at Cloudflare and code on toptal.com. Cloudflare is a CDN & Edge tool used by 690,291 companies runsonwhat tracks.

Which companies have a tech stack similar to Toptal's?

The companies with the stacks most like Toptal's are TruBridge, Tricon Homes, Paysafe and Seco Tools, according to runsonwhat (October 2026). Each shares 8 to 18 tools with Toptal, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Toptal uses?

runsonwhat reads public records only. Of the 39 tools at Toptal, 23 were found through DNS records, 8 through code on toptal.com, 4 through email records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and toptal.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.