The Wire's tech stack
What does The Wire use?
The Wire (thewire.in) uses at least 52 tools we can see from public records, including Demandbase for sales, comScore for analytics, Brevo for marketing and Clerk for sign-in. The Wire has used Amazon CloudFront since Dec 2019, going by certificate records. Last checked .
- Based in
- India
- Tools found
- 52
- Categories
- 13
- Oldest proven tool
- Dec 2019
- Last checked
- Nov 2026
The Wire's stack, layer by layer
Of 52 tools, 30 came from website code, 15 from website config, 3 from DNS verification records and 4 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
Application
5 tools, what the product is built with
Frontend
Auth & Identity
Data & Observability
3 tools, what they measure and store
Monitoring
Go-to-market
38 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Google AdsWebsite
Meta PixelWebsite
LinkedIn Insight TagWebsite
Google Ad ManagerConfig
Microsoft XandrConfig
CriteoConfig
MagniteConfig
PubMaticConfig
LiveRampWebsite
OpenXConfig
StackAdaptWebsite
Adobe Audience ManagerWebsite
Amazon Publisher ServicesConfig
Index ExchangeConfig
Media.netConfig
SovrnConfig
TripleLiftConfig
SharethroughConfig
TaboolaConfig
TeadsConfig
Amazon AdvertisingWebsite
RTB HouseWebsite
QuantcastWebsite
Adobe AdvertisingWebsite
MediaMathWebsite
OutbrainConfig
33AcrossWebsite
LotameWebsite
NativoWebsite
MGIDWebsite
MNTNWebsite
Smart Ad ServerWebsite
Company Ops
4 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
What changed at The Wire
Using since
Dates come from the first certificate of the subdomain that points at the tool.
The Wire tech stack FAQ
What tools does The Wire use?
As of November 2026, runsonwhat has found 52 tools at The Wire (thewire.in) in public records. Edge & Hosting: Cloudflare and Amazon CloudFront. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, New Relic and comScore. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked November 8, 2026.
What sales tools does The Wire use?
The sales tools runsonwhat has found at The Wire are Demandbase, Bombora and Clickagy (November 2026); no CRM shows up in The Wire's public records. runsonwhat found Demandbase through Demandbase code on thewire.in.
What email provider does The Wire use?
The Wire uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 420,189 companies runsonwhat tracks.
What analytics tools does The Wire use?
The Wire uses Google Analytics for analytics, alongside comScore, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on thewire.in. Google Analytics is used by 903,962 companies runsonwhat tracks.
What is The Wire's website built with?
The Wire uses WordPress for its website, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on thewire.in. WordPress is used by 606,833 companies runsonwhat tracks.
What marketing software does The Wire use?
The Wire uses Brevo for marketing, according to runsonwhat (November 2026). runsonwhat found Brevo through a DNS verification record for Brevo and email records. Brevo is used by 84,239 companies runsonwhat tracks.
How long has The Wire used Amazon CloudFront?
The Wire has used Amazon CloudFront since at least December 2019, going by the first public certificate of the thewire.in subdomain that points at Amazon CloudFront.
Does The Wire use jQuery?
Yes. runsonwhat found jQuery at The Wire through jQuery code on thewire.in. jQuery is a Frontend tool used by 927,231 companies runsonwhat tracks.
Which companies have a tech stack similar to The Wire's?
The companies with the stacks most like The Wire's are New Beginnings Chiropractic, Drake Harper, Royal College of Pharmacy and Hard Launch Holdings, according to runsonwhat (November 2026). Each shares 3 to 9 tools with The Wire, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The Wire uses?
runsonwhat reads public records only. Of the 52 tools at The Wire, 30 were found through code on thewire.in, 15 through website configuration files, 4 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thewire.in about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.