runsonwhat

The Willow Tree's tech stack

What does The Willow Tree use?

The Willow Tree (thewillowtree.com) uses at least 37 tools we can see from public records, including Amazon Web Services for hosting, Google Analytics for analytics, PayPal for payments and Shopify for its website. Last checked .

Industry
Retail
Size
51–200 employees
Based in
Rainbow City, United States
Founded
1993
LinkedIn
Company page
Re-check liveVisit thewillowtree.com
Tools found
37
Categories
14
Layers
5 of 5
Last checked
Oct 2026

The Willow Tree's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

10 tools, what the product is built with

Frontend

AI

Payments & Billing

Search

Media & UI

Data & Observability

7 tools, what they measure and store

Analytics

Go-to-market

14 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

3 tools, what the team runs on day to day

Email Delivery

Security & Compliance

Companies like The Willow Tree also use

Tools common among companies with a similar stack that we haven't found at The Willow Tree.

Companies with a stack like The Willow Tree's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

The Willow Tree tech stack FAQ

What tools does The Willow Tree use?

As of October 2026, runsonwhat has found 37 tools at The Willow Tree (thewillowtree.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Amazon Web Services. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: reCAPTCHA, SendGrid and Proofpoint. Last checked October 7, 2026.

What cloud does The Willow Tree run on?

The Willow Tree uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on thewillowtree.com. Amazon Web Services is used by 144,150 companies runsonwhat tracks.

What payment provider does The Willow Tree use?

The Willow Tree uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on thewillowtree.com. PayPal is used by 33,561 companies runsonwhat tracks.

What analytics tools does The Willow Tree use?

The Willow Tree uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thewillowtree.com. Google Analytics is used by 835,165 companies runsonwhat tracks.

What is The Willow Tree's website built with?

The Willow Tree uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 58,244 companies runsonwhat tracks.

What marketing software does The Willow Tree use?

The Willow Tree uses Klaviyo for marketing, alongside POWR, Yotpo and Attentive, according to runsonwhat (October 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on thewillowtree.com. Klaviyo is used by 34,186 companies runsonwhat tracks.

Does The Willow Tree use jQuery?

Yes. runsonwhat found jQuery at The Willow Tree through jQuery code on thewillowtree.com. jQuery is a Frontend tool used by 884,176 companies runsonwhat tracks.

Which companies have a tech stack similar to The Willow Tree's?

The companies with the stacks most like The Willow Tree's are Vosges Haut-Chocolat, Rowe Casa Organics, Marissa Collections and Curacao, according to runsonwhat (October 2026). Each shares 17 to 23 tools with The Willow Tree, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what The Willow Tree uses?

runsonwhat reads public records only. Of the 37 tools at The Willow Tree, 30 were found through code on thewillowtree.com, 2 through DNS records, 2 through subdomains that point at the vendor, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thewillowtree.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.