runsonwhat

The Trace's tech stack

What does The Trace use?

The Trace (thetrace.org) uses at least 21 tools we can see from public records, including WP Engine for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and WordPress for its website. Last checked .

LinkedIn
Company page
Re-check liveVisit thetrace.org
Tools found
21
Categories
14
Layers
5 of 5
Last checked
Oct 2026

The Trace's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

3 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

6 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

6 tools, what the team runs on day to day

Email Delivery

Workspace

Finance & Legal

Security & Compliance

Companies like The Trace also use

Tools common among companies with a similar stack that we haven't found at The Trace.

Companies with a stack like The Trace's

Ranked by shared tools, with rare tools counting more.

The Trace tech stack FAQ

What tools does The Trace use?

As of October 2026, runsonwhat has found 21 tools at The Trace (thetrace.org) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: React, Adobe Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Parse.ly. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Mailchimp Transactional. Last checked October 20, 2026.

What cloud does The Trace run on?

The Trace uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through WP Engine code on thetrace.org. WP Engine is used by 51,193 companies runsonwhat tracks.

What email provider does The Trace use?

The Trace uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,126 companies runsonwhat tracks.

What analytics tools does The Trace use?

The Trace uses Google Analytics for analytics, alongside Google Tag Manager and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thetrace.org. Google Analytics is used by 878,440 companies runsonwhat tracks.

What is The Trace's website built with?

The Trace uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on thetrace.org. WordPress is used by 596,248 companies runsonwhat tracks.

What marketing software does The Trace use?

The Trace uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on thetrace.org. Mailchimp is used by 114,918 companies runsonwhat tracks.

Does The Trace use Cloudflare?

Yes. runsonwhat found Cloudflare at The Trace through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 702,502 companies runsonwhat tracks.

Does The Trace use AI tools?

Yes. runsonwhat has found Anthropic at The Trace; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The Trace may use more AI tools than these.

Which companies have a tech stack similar to The Trace's?

The companies with the stacks most like The Trace's are Productos Ramo, Penn Property Management, P&H Casters, LLC. and EDealer, according to runsonwhat (October 2026). Each shares 7 to 13 tools with The Trace, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what The Trace uses?

runsonwhat reads public records only. Of the 21 tools at The Trace, 9 were found through code on thetrace.org, 6 through DNS records, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thetrace.org about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.