THE ROOTS's tech stack
What does THE ROOTS use?
THE ROOTS (theroots.com) uses at least 11 tools we can see from public records, including Google Cloud for hosting, Google Workspace for email and documents, Google Analytics for analytics and Shopify for its website. Last checked .
- Industry
- Entertainment
- Size
- 11–50 employees
- Based in
- Norway
- Founded
- 1987
- Company page
- Tools found
- 11
- Categories
- 7
- Layers
- 4 of 5
- Last checked
- Oct 2026
THE ROOTS's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
Hosting & Cloud
Data & Observability
2 tools, what they measure and store
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Company Ops
2 tools, what the team runs on day to day
Email Delivery
Workspace
Companies like THE ROOTS also use
Tools common among companies with a similar stack that we haven't found at THE ROOTS.
Companies with a stack like THE ROOTS's
Ranked by shared tools, with rare tools counting more.
Atlanta Food & Wine FestivalFood & Beverages · 11–50 people7in common
One Village PartnersNon-profit Organization Management · 11–50 people9in common
Latitudes Fair TradeRetail · 11–50 people8in common
Auktionshuset DabOnline Media · 11–50 people7in common
KristallrummetRetail · 11–50 people5in common
Lima Family FarmsFarming · 11–50 people4in common
Stoffer HomeRetail · 11–50 people9in common
Padraig IncManagement Consulting · 11–50 people6in common
More Entertainment companies
Other Entertainment companies we've checked.
THE ROOTS tech stack FAQ
What tools does THE ROOTS use?
As of November 2026, runsonwhat has found 11 tools at THE ROOTS (theroots.com) in public records. Edge & Hosting: Google Cloud. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Meta Pixel, Shopify and Squarespace. Company Ops: Google Workspace and SendGrid. Last checked October 30, 2026.
What cloud does THE ROOTS run on?
THE ROOTS uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 76,345 companies runsonwhat tracks.
What email provider does THE ROOTS use?
THE ROOTS uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on theroots.com. Google Workspace is used by 407,169 companies runsonwhat tracks.
What analytics tools does THE ROOTS use?
THE ROOTS uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on theroots.com. Google Analytics is used by 899,701 companies runsonwhat tracks.
What is THE ROOTS's website built with?
THE ROOTS uses Shopify for its website, alongside Squarespace, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify. Shopify is used by 60,258 companies runsonwhat tracks.
What marketing software does THE ROOTS use?
THE ROOTS uses Sleeknote for marketing, alongside Drip, according to runsonwhat (November 2026). runsonwhat found Sleeknote through Sleeknote code on theroots.com. Sleeknote is used by 786 companies runsonwhat tracks.
Does THE ROOTS use Meta Pixel?
Yes. runsonwhat found Meta Pixel at THE ROOTS through Meta Pixel code on theroots.com. Meta Pixel is a Ads & Pixels tool used by 416,512 companies runsonwhat tracks.
Which companies have a tech stack similar to THE ROOTS's?
The companies with the stacks most like THE ROOTS' are Atlanta Food & Wine Festival, One Village Partners, Latitudes Fair Trade and Auktionshuset Dab, according to runsonwhat (November 2026). Each shares 7 to 9 tools with THE ROOTS, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what THE ROOTS uses?
runsonwhat reads public records only. Of the 11 tools at THE ROOTS, 5 were found through code on theroots.com, 3 through subdomains that point at the vendor, 2 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theroots.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.