What does The Root use?

As of October 2026, runsonwhat has found 49 tools at The Root (theroot.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: jQuery and Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: WordPress, Google Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 20, 2026.

The Root uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on theroot.com. Amazon Web Services is used by 146,111 companies runsonwhat tracks.

The sales tools runsonwhat has found at The Root are Demandbase and Bombora (October 2026); no CRM shows up in The Root's public records. runsonwhat found Demandbase through Demandbase code on theroot.com.

The Root uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,779 companies runsonwhat tracks.

The Root uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Marfeel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theroot.com. Google Analytics is used by 891,173 companies runsonwhat tracks.

The Root uses WordPress for its website, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on theroot.com. WordPress is used by 601,256 companies runsonwhat tracks.

Yes. runsonwhat found jQuery at The Root through jQuery code on theroot.com. jQuery is a Frontend tool used by 921,890 companies runsonwhat tracks.

The companies with the stacks most like The Root's are Leduc Representative, Astronomy magazine, Saltwire Network and Belfast Live, according to runsonwhat (October 2026). Each shares 37 to 41 tools with The Root, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 49 tools at The Root, 35 were found through code on theroot.com, 9 through DNS records, 2 through email records, 2 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theroot.com about monthly.