runsonwhat

The Ordinary's tech stack

What does The Ordinary use?

The Ordinary (theordinary.com) uses at least 23 tools we can see from public records, including Salesforce for sales, Ordergroove for payments, Salesforce Commerce Cloud for its website and Bazaarvoice for marketing. Last checked .

Industry
Cosmetics
Founded
2016
Re-check liveVisit theordinary.com
Tools found
23
Categories
11
Layers
5 of 5
Last checked
Nov 2026

The Ordinary's stack, layer by layer

Of 23 tools, 15 came from website code, 5 from DNS records, 2 from custom domain and 1 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

4 tools, what the product is built with

Frontend

Payments & Billing

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

8 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

8 tools, what the team runs on day to day

Email Delivery

Security & Compliance

Companies like The Ordinary also use

Tools common among companies with a similar stack that we haven't found at The Ordinary.

Companies with a stack like The Ordinary's

Ranked by shared tools, with rare tools counting more.

More Cosmetics companies

Other Cosmetics companies we've checked.

The Ordinary tech stack FAQ

What tools does The Ordinary use?

As of November 2026, runsonwhat has found 23 tools at The Ordinary (theordinary.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Angular. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Microsoft Ads, Pinterest and Salesforce. Company Ops: reCAPTCHA, Let's Encrypt and Mailgun. Last checked November 11, 2026.

What CRM does The Ordinary use?

The Ordinary uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through Salesforce code on theordinary.com. Salesforce is used by 35,451 companies runsonwhat tracks.

What payment provider does The Ordinary use?

The Ordinary uses Ordergroove for payments and billing, according to runsonwhat (November 2026). runsonwhat found Ordergroove through Ordergroove code on theordinary.com. Ordergroove is used by 136 companies runsonwhat tracks.

What analytics tools does The Ordinary use?

The Ordinary uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on theordinary.com. Google Analytics is used by 903,962 companies runsonwhat tracks.

What is The Ordinary's website built with?

The Ordinary uses Salesforce Commerce Cloud for its website, according to runsonwhat (November 2026). runsonwhat found Salesforce Commerce Cloud through a subdomain that points at Salesforce Commerce Cloud and code on theordinary.com. Salesforce Commerce Cloud is used by 1,547 companies runsonwhat tracks.

What marketing software does The Ordinary use?

The Ordinary uses Bazaarvoice for marketing, alongside Tolstoy, according to runsonwhat (November 2026). runsonwhat found Bazaarvoice through Bazaarvoice code on theordinary.com. Bazaarvoice is used by 2,181 companies runsonwhat tracks.

Does The Ordinary use jQuery?

Yes. runsonwhat found jQuery at The Ordinary through jQuery code on theordinary.com. jQuery is a Frontend tool used by 927,231 companies runsonwhat tracks.

Which companies have a tech stack similar to The Ordinary's?

The companies with the stacks most like The Ordinary's are Bare Minerals, Fenty Beauty, Tarte Cosmetics and IT Cosmetics, according to runsonwhat (November 2026). Each shares 10 to 11 tools with The Ordinary, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what The Ordinary uses?

runsonwhat reads public records only. Of the 23 tools at The Ordinary, 15 were found through code on theordinary.com, 6 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theordinary.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.