runsonwhat

Substance's tech stack

What does Substance use?

Substance (substanceglobal.com) uses at least 19 tools we can see from public records, including Vercel for hosting, Microsoft 365 for email and documents, Apollo.io for sales and Google Analytics for analytics. Last checked .

Industry
Marketing and Advertising
Size
51–200 employees
Based in
London, United Kingdom
Founded
2003
LinkedIn
Company page
Re-check liveVisit substanceglobal.com
Tools found
19
Categories
11
Layers
5 of 5
Last checked
Oct 2026

Substance's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

Hosting & Cloud

Application

4 tools, what the product is built with

Frontend

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

6 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

5 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Substance also use

Tools common among companies with a similar stack that we haven't found at Substance.

Companies with a stack like Substance's

Ranked by shared tools, with rare tools counting more.

More Marketing and Advertising companies

Other Marketing and Advertising companies we've checked.

Substance tech stack FAQ

What tools does Substance use?

As of October 2026, runsonwhat has found 19 tools at Substance (substanceglobal.com) in public records. Edge & Hosting: Vercel. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 23, 2026.

What cloud does Substance run on?

Substance uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 48,050 companies runsonwhat tracks.

What sales tools does Substance use?

The sales tools runsonwhat has found at Substance are Apollo.io (October 2026); no CRM shows up in Substance's public records. runsonwhat found Apollo.io through Apollo.io code on substanceglobal.com. Apollo.io is used by 11,182 companies runsonwhat tracks.

What email provider does Substance use?

Substance uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,126 companies runsonwhat tracks.

What analytics tools does Substance use?

Substance uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on substanceglobal.com. Google Analytics is used by 878,368 companies runsonwhat tracks.

What is Substance's website built with?

Substance uses Prismic for its website, according to runsonwhat (October 2026). runsonwhat found Prismic through Prismic code on substanceglobal.com. Prismic is used by 1,529 companies runsonwhat tracks.

Does Substance use Google Fonts?

Yes. runsonwhat found Google Fonts at Substance through Google Fonts code on substanceglobal.com. Google Fonts is a Media & UI tool used by 808,611 companies runsonwhat tracks.

Which companies have a tech stack similar to Substance's?

The companies with the stacks most like Substance's are eight&four, Ingenuity London, Deskeo and Minute Key, according to runsonwhat (October 2026). Each shares 8 to 11 tools with Substance, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Substance uses?

runsonwhat reads public records only. Of the 19 tools at Substance, 11 were found through code on substanceglobal.com, 5 through email records, 2 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and substanceglobal.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.