Roka's tech stack
What does Roka use?
Roka (roka.com) uses at least 37 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, HubSpot for sales and Kustomer for customer support. Last checked .
- Industry
- Sporting Goods
- Size
- 51–200 employees
- Based in
- Austin, United States
- Founded
- 2013
- Company page
- Tools found
- 37
- Categories
- 18
- Oldest proven tool
- Oct 2023
- Last checked
- Oct 2026
Roka's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
15 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Finance & Legal
Security & Compliance
What changed at Roka
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Roka also use
Tools common among companies with a similar stack that we haven't found at Roka.
Companies with a stack like Roka's
Ranked by shared tools, with rare tools counting more.
CandleScience - Candle and Soap Making SuppliesRetail · 51–200 people13in common
ErinCondren.comConsumer Goods · 51–200 people12in common
GymreapersRetail · 51–200 people13in common
Hestan CulinaryConsumer Goods · 51–200 people17in common
BurrowHome and Personal · 51–200 people17in common
SwimOutlet.comRetail · 201–1,000 people14in common
ALEX AND ANIJewelry · 201–1,000 people14in common
CYMBIOTIKAHealth, Wellness and Fitness · 51–200 people18in common
More Sporting Goods companies
Other Sporting Goods companies we've checked.
Roka tech stack FAQ
What tools does Roka use?
As of October 2026, runsonwhat has found 37 tools at Roka (roka.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Amazon Web Services. Application: YouTube, React and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Cookiebot. Last checked October 7, 2026.
What cloud does Roka run on?
Roka uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on roka.com. Amazon Web Services is used by 143,829 companies runsonwhat tracks.
What CRM does Roka use?
Roka uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on roka.com. HubSpot is used by 89,463 companies runsonwhat tracks.
What email provider does Roka use?
Roka uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on roka.com. Google Workspace is used by 393,362 companies runsonwhat tracks.
What does Roka use for customer support?
Roka uses Kustomer for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Kustomer through Kustomer code on roka.com. Kustomer is used by 132 companies runsonwhat tracks.
What analytics tools does Roka use?
Roka uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Northbeam, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on roka.com. Google Analytics is used by 809,074 companies runsonwhat tracks.
How long has Roka used Amazon CloudFront?
Roka has used Amazon CloudFront since at least October 2023, going by the first public certificate of the roka.com subdomain that points at Amazon CloudFront.
Does Roka use Cloudflare?
Yes. runsonwhat found Cloudflare at Roka through Cloudflare code on roka.com. Cloudflare is a CDN & Edge tool used by 676,189 companies runsonwhat tracks.
Does Roka use AI tools?
Yes. runsonwhat has found Anthropic at Roka; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Roka may use more AI tools than these.
Which companies have a tech stack similar to Roka's?
The companies with the stacks most like Roka's are CandleScience - Candle and Soap Making Supplies, ErinCondren.com, Gymreapers and Hestan Culinary, according to runsonwhat (October 2026). Each shares 12 to 17 tools with Roka, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Roka uses?
runsonwhat reads public records only. Of the 37 tools at Roka, 20 were found through code on roka.com, 7 through DNS records, 6 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and roka.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.