RethinkFirst's tech stack
What does RethinkFirst use?
RethinkFirst (rethinkfirst.com) uses at least 33 tools we can see from public records, including WP Engine for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .
- Industry
- Software
- Size
- 201–1,000 employees
- Based in
- New York, United States
- Founded
- 2007
- Company page
- Tools found
- 33
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
RethinkFirst's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
10 tools, what the product is built with
Data & Observability
2 tools, what they measure and store
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Company Ops
12 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Dev Tools
Finance & Legal
Security & Compliance
RethinkFirst tech stack FAQ
What tools does RethinkFirst use?
As of October 2026, runsonwhat has found 33 tools at RethinkFirst (rethinkfirst.com) in public records. Edge & Hosting: Cloudflare, WP Engine and Microsoft Azure. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Elementor. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 7, 2026.
What cloud does RethinkFirst run on?
RethinkFirst uses WP Engine for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine. WP Engine is used by 49,418 companies runsonwhat tracks.
What CRM does RethinkFirst use?
RethinkFirst uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on rethinkfirst.com. HubSpot is used by 90,188 companies runsonwhat tracks.
What email provider does RethinkFirst use?
RethinkFirst uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on rethinkfirst.com. Microsoft 365 is used by 694,577 companies runsonwhat tracks.
What analytics tools does RethinkFirst use?
RethinkFirst uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rethinkfirst.com. Google Analytics is used by 826,654 companies runsonwhat tracks.
What is RethinkFirst's website built with?
RethinkFirst uses WordPress for its website, alongside Elementor, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on rethinkfirst.com. WordPress is used by 564,463 companies runsonwhat tracks.
Does RethinkFirst use jQuery?
Yes. runsonwhat found jQuery at RethinkFirst through jQuery code on rethinkfirst.com. jQuery is a Frontend tool used by 874,494 companies runsonwhat tracks.
Does RethinkFirst use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at RethinkFirst; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so RethinkFirst may use more AI tools than these.
Which companies have a tech stack similar to RethinkFirst's?
The companies with the stacks most like RethinkFirst's are Reward Gateway, LeadVenture, Yardi and Lightricks, according to runsonwhat (October 2026). Each shares 12 to 18 tools with RethinkFirst, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what RethinkFirst uses?
runsonwhat reads public records only. Of the 33 tools at RethinkFirst, 15 were found through code on rethinkfirst.com, 11 through DNS records, 3 through email records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rethinkfirst.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.