runsonwhat

REEF's tech stack

What does REEF use?

REEF (reef.com) uses at least 35 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Google Analytics for analytics and Shopify for its website. Last checked .

“Reef is a global surf and lifestyle brand founded in 1984, offering footwear, apparel, and accessories inspired by the beach and coastal living.”

Based in
Irvine, United States
Founded
1984
Re-check liveVisit reef.com
Tools found
35
Categories
13
Layers
5 of 5
Last checked
Oct 2026

REEF's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

4 tools, what the product is built with

AI

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Flags & Experiments

Go-to-market

15 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Support & Docs

Company Ops

13 tools, what the team runs on day to day

Email Delivery

Workspace

Dev Tools

Security & Compliance

Companies like REEF also use

Tools common among companies with a similar stack that we haven't found at REEF.

Companies with a stack like REEF's

Ranked by shared tools, with rare tools counting more.

REEF tech stack FAQ

What tools does REEF use?

We've found 35 tools at REEF (reef.com). Edge & Hosting: Cloudflare. Application: Google Fonts, Anthropic and GSAP. Data & Observability: Google Analytics and Intelligems. Go-to-market: Meta Pixel, Zendesk and Shopify. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 3, 2026.

What email provider does REEF use?

REEF uses Microsoft 365 for email and documents. We found Microsoft 365 through DNS verification records and email records.

What does REEF use for customer support?

REEF uses Zendesk for customer support. We found Zendesk through email records.

What analytics tools does REEF use?

REEF uses Google Analytics for analytics. We found Google Analytics through website code.

What CMS does REEF use?

REEF uses Shopify for its website. We found Shopify through DNS verification records and website code.

What marketing software does REEF use?

REEF uses Klaviyo, Rebuy and Okendo for marketing, among 4 tools in this category. We found Klaviyo through DNS verification records and website code.

Does REEF use Microsoft 365?

Yes. We found Microsoft 365 at REEF through DNS verification records and email records. Microsoft 365 is used by 245,233 companies we track.

How does runsonwhat know what REEF uses?

We read public traces only: REEF's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.