Pure's tech stack
What does Pure use?
Pure (pure.co.uk) uses at least 24 tools we can see from public records, including WP Engine for hosting, Microsoft 365 for email and documents, tawk.to for customer support and Google Analytics for analytics. Last checked .
“Delicious food for on-the-go or at work. Freshly made in Pure shops, eat in, take-away or catering delivered for meetings, events & more.”
- Industry
- Retail
- Size
- 51–200 employees
- Based in
- London, United Kingdom
- Founded
- 2009
- Company page
- Tools found
- 24
- Categories
- 12
- Layers
- 5 of 5
- Last checked
- Oct 2026
Pure's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
Application
6 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Marketing
Support & Docs
Company Ops
5 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
Companies like Pure also use
Tools common among companies with a similar stack that we haven't found at Pure.
Companies with a stack like Pure's
Ranked by shared tools, with rare tools counting more.
მთავარიRetail · 5,001–10,000 people3in common
RegologyLegal · 51–200 people8in common
GülsanFood · 51–200 people5in common
InfortrendComputer Storage Media9in common
Turpial Airlinesturpialairlines.com7in common
AirPakFinancial Services · 5,001–10,000 people12in common
Backtowork24Crowdfunding · 11–50 people10in common
LXD CorpIT Services · 1–10 people6in common
More Retail companies
Other Retail companies we've checked.
Pure tech stack FAQ
What tools does Pure use?
We've found 24 tools at Pure (pure.co.uk). Edge & Hosting: WP Engine and IONOS. Application: jQuery, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Meta Pixel, Google Ads and WordPress. Company Ops: Microsoft 365, SendGrid and reCAPTCHA. Last checked October 4, 2026.
What cloud does Pure run on?
Pure uses WP Engine and IONOS for hosting. We found WP Engine through website code.
What email provider does Pure use?
Pure uses Microsoft 365 for email and documents. We found Microsoft 365 through DNS verification records and email records.
What does Pure use for customer support?
Pure uses tawk.to for customer support. We found tawk.to through website code.
What analytics tools does Pure use?
Pure uses Google Analytics, Google Tag Manager and Microsoft Clarity for analytics. We found Google Analytics through website code.
What CMS does Pure use?
Pure uses WordPress and Yoast SEO for its website. We found WordPress through website code.
Does Pure use Microsoft 365?
Yes. We found Microsoft 365 at Pure through DNS verification records and email records. Microsoft 365 is used by 245,233 companies we track.
How does runsonwhat know what Pure uses?
We read public traces only: Pure's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.