Popsugar's tech stack
What does Popsugar use?
Popsugar (popsugar.com) uses at least 71 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, Demandbase for sales and Google Analytics for analytics. Last checked .
- Company page
- Tools found
- 71
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
Popsugar's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
10 tools, what the product is built with
Data & Observability
5 tools, what they measure and store
Go-to-market
44 tools, how they find and keep customers
Ads & Pixels
Google AdsWebsite
Meta PixelDNS
LinkedIn Insight TagWebsite
TikTok PixelWebsite
Google Ad ManagerWebsite
Microsoft XandrConfig
PinterestWebsite
LiveRampWebsite
CriteoConfig
Adobe Audience ManagerWebsite
StackAdaptWebsite
MagniteConfig
PubMaticConfig
OpenXConfig
Amazon Publisher ServicesWebsite
Amazon AdvertisingWebsite
Media.netConfig
Index ExchangeConfig
TripleLiftConfig
SovrnConfig
RTB HouseWebsite
Adobe AdvertisingWebsite
QuantcastWebsite
TeadsConfig
SharethroughConfig
LiveIntentWebsite
ID5Website
MediaMathWebsite
33AcrossWebsite
NativoWebsite
LotameWebsite
OutbrainConfig
MGIDWebsite
AwinWebsite
Smart Ad ServerWebsite
Spotify AdsWebsite
TapadWebsite
Rakuten AdvertisingWebsite
Integral Ad ScienceWebsite
Sales & CRM
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
Popsugar tech stack FAQ
What tools does Popsugar use?
As of October 2026, runsonwhat has found 71 tools at Popsugar (popsugar.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 11, 2026.
What cloud does Popsugar run on?
Popsugar uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on popsugar.com. Amazon Web Services is used by 144,878 companies runsonwhat tracks.
What sales tools does Popsugar use?
The sales tools runsonwhat has found at Popsugar are Demandbase (October 2026); no CRM shows up in Popsugar's public records. runsonwhat found Demandbase through Demandbase code on popsugar.com. Demandbase is used by 9,505 companies runsonwhat tracks.
What email provider does Popsugar use?
Popsugar uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on popsugar.com. Google Workspace is used by 397,574 companies runsonwhat tracks.
What analytics tools does Popsugar use?
Popsugar uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on popsugar.com. Google Analytics is used by 853,379 companies runsonwhat tracks.
What marketing software does Popsugar use?
Popsugar uses Sailthru for marketing, alongside Brave Creators and Wunderkind, according to runsonwhat (October 2026). runsonwhat found Sailthru through Sailthru code on popsugar.com. Sailthru is used by 909 companies runsonwhat tracks.
Does Popsugar use jQuery?
Yes. runsonwhat found jQuery at Popsugar through jQuery code on popsugar.com. jQuery is a Frontend tool used by 897,845 companies runsonwhat tracks.
Does Popsugar use AI tools?
Yes. runsonwhat has found TollBit at Popsugar; TollBit, for example, through a DNS verification record for TollBit. AI services called only from servers leave no public trace, so Popsugar may use more AI tools than these.
Which companies have a tech stack similar to Popsugar's?
The companies with the stacks most like Popsugar's are HOLA! USA, Thrillist, F5 and F5, according to runsonwhat (October 2026). Each shares 5 to 62 tools with Popsugar, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Popsugar uses?
runsonwhat reads public records only. Of the 71 tools at Popsugar, 47 were found through code on popsugar.com, 12 through website configuration files, 8 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and popsugar.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.