Playbook's tech stack
What does Playbook use?
Playbook (playbookexp.com) uses at least 22 tools we can see from public records, including Vercel for hosting, HubSpot for sales, Hotjar for analytics and Stripe for payments. Last checked .
- Industry
- Real Estate
- Size
- 51–200 employees
- Based in
- Chicago, United States
- Founded
- 2014
- Company page
- Tools found
- 22
- Categories
- 14
- Layers
- 5 of 5
- Last checked
- Nov 2026
Playbook's stack, layer by layer
Of 22 tools, 11 came from website code, 7 from DNS verification records, 2 from email records and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Payments & Billing
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
5 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Company Ops
6 tools, what the team runs on day to day
Workspace
People & HR
Finance & Legal
Companies like Playbook also use
Tools common among companies with a similar stack that we haven't found at Playbook.
Companies with a stack like Playbook's
Ranked by shared tools, with rare tools counting more.
Memrise LimitedE-learning · 51–200 people11in common
Jr Merit Inc.Construction · 51–200 people3in common
LEO EventsEvents Services · 51–200 people11in common
Sai Consulting Engineers, Inc.Civil Engineering · 51–200 people2in common
Changing Tides Family ServicesNon-profit Organization Management · 51–200 people2in common
Upper Des Moines Opportunity, Inc.Non-profit Organization Management · 51–200 people3in common
Eggslut UKHospitality · 51–200 people9in common
DataStealth Inc.Software · 51–200 people8in common
More Real Estate companies
Other Real Estate companies we've checked.
Playbook tech stack FAQ
What tools does Playbook use?
As of November 2026, runsonwhat has found 22 tools at Playbook (playbookexp.com) in public records. Edge & Hosting: Cloudflare and Vercel. Application: GSAP, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Google Workspace, Zoom and Slack. Last checked November 3, 2026.
What cloud does Playbook run on?
Playbook uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through a subdomain that points at Vercel and a DNS verification record. Vercel is used by 52,892 companies runsonwhat tracks.
What CRM does Playbook use?
Playbook uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on playbookexp.com. HubSpot is used by 97,447 companies runsonwhat tracks.
What email provider does Playbook use?
Playbook uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on playbookexp.com. Google Workspace is used by 419,206 companies runsonwhat tracks.
What payment provider does Playbook use?
Playbook uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on playbookexp.com. Stripe is used by 31,368 companies runsonwhat tracks.
What analytics tools does Playbook use?
Playbook uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Vercel Analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on playbookexp.com. Google Analytics is used by 903,818 companies runsonwhat tracks.
Does Playbook use Cloudflare?
Yes. runsonwhat found Cloudflare at Playbook through DNS records that point at Cloudflare and code on playbookexp.com. Cloudflare is a CDN & Edge tool used by 732,256 companies runsonwhat tracks.
Which companies have a tech stack similar to Playbook's?
The companies with the stacks most like Playbook's are Memrise, Jr Merit, LEO Events and Sai Consulting Engineers, according to runsonwhat (November 2026). Each shares 2 to 11 tools with Playbook, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Playbook uses?
runsonwhat reads public records only. Of the 22 tools at Playbook, 11 were found through code on playbookexp.com, 8 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and playbookexp.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.