Optimal Blue's tech stack
What does Optimal Blue use?
Optimal Blue (optimalblue.com) uses at least 30 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and ServiceNow for customer support. Last checked .
- Industry
- Financial Services
- Size
- 201–1,000 employees
- Based in
- Plano, United States
- Founded
- 2002
- Company page
- Tools found
- 30
- Categories
- 17
- Layers
- 5 of 5
- Last checked
- Oct 2026
Optimal Blue's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
7 tools, what the product is built with
Frontend
Backend & Database
Data & Observability
2 tools, what they measure and store
Monitoring
Analytics
Go-to-market
5 tools, how they find and keep customers
Marketing
Sales & CRM
Support & Docs
Company Ops
12 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Dev Tools
Finance & Legal
Security & Compliance
Optimal Blue tech stack FAQ
What tools does Optimal Blue use?
As of October 2026, runsonwhat has found 30 tools at Optimal Blue (optimalblue.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Font Awesome and Vimeo. Data & Observability: Google Analytics and Atlassian Statuspage. Go-to-market: HubSpot, Salesforce and Pardot. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 7, 2026.
What cloud does Optimal Blue run on?
Optimal Blue uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on optimalblue.com. Amazon Web Services is used by 144,465 companies runsonwhat tracks.
What CRM does Optimal Blue use?
Optimal Blue uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on optimalblue.com. HubSpot is used by 91,177 companies runsonwhat tracks.
What email provider does Optimal Blue use?
Optimal Blue uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 696,640 companies runsonwhat tracks.
What does Optimal Blue use for customer support?
Optimal Blue uses ServiceNow for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found ServiceNow through email records that authorize ServiceNow. ServiceNow is used by 901 companies runsonwhat tracks.
What analytics tools does Optimal Blue use?
Optimal Blue uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optimalblue.com. Google Analytics is used by 844,546 companies runsonwhat tracks.
Does Optimal Blue use Google Fonts?
Yes. runsonwhat found Google Fonts at Optimal Blue through Google Fonts code on optimalblue.com. Google Fonts is a Media & UI tool used by 785,994 companies runsonwhat tracks.
Which companies have a tech stack similar to Optimal Blue's?
The companies with the stacks most like Optimal Blue's are MRV, Driven Brands, Blackstone and Mirolin, according to runsonwhat (October 2026). Each shares 7 to 16 tools with Optimal Blue, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Optimal Blue uses?
runsonwhat reads public records only. Of the 30 tools at Optimal Blue, 10 were found through code on optimalblue.com, 10 through DNS records, 7 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optimalblue.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.