What does The Observer use?

As of October 2026, runsonwhat has found 31 tools at The Observer (observer.co.uk) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.

The Observer uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on observer.co.uk. Amazon Web Services is used by 146,162 companies runsonwhat tracks.

The Observer uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 716,078 companies runsonwhat tracks.

The Observer uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on observer.co.uk. Zendesk is used by 42,369 companies runsonwhat tracks.

The Observer uses Google Analytics for analytics, alongside Google Tag Manager, Matomo and Vercel Analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on observer.co.uk. Google Analytics is used by 893,853 companies runsonwhat tracks.

The Observer uses Piano for marketing, alongside Cxense, according to runsonwhat (October 2026). runsonwhat found Piano through Piano code on observer.co.uk. Piano is used by 2,082 companies runsonwhat tracks.

The Observer has used Teamtailor since at least April 2026, going by the first public certificate of the observer.co.uk subdomain that points at Teamtailor.

Yes. runsonwhat found jQuery at The Observer through jQuery code on observer.co.uk. jQuery is a Frontend tool used by 923,201 companies runsonwhat tracks.

The companies with the stacks most like The Observer's are L'Express, mint, Worddive and Daily Record, according to runsonwhat (October 2026). Each shares 7 to 17 tools with The Observer, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 31 tools at The Observer, 16 were found through code on observer.co.uk, 7 through DNS records, 6 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and observer.co.uk about monthly.