runsonwhat

NICI's tech stack

What does NICI use?

NICI (nici.de) uses at least 20 tools we can see from public records, including Hetzner for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and PayPal for payments. Last checked .

Industry
Consumer Goods
Size
201–1,000 employees
Based in
Altenkunstadt, Germany
Founded
1986
LinkedIn
Company page
Re-check liveVisit nici.de
Tools found
20
Categories
9
Layers
5 of 5
Changes seen
1

NICI's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

Hosting & Cloud

Application

3 tools, what the product is built with

Payments & Billing

Media & UI

Data & Observability

4 tools, what they measure and store

Analytics

Go-to-market

6 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

6 tools, what the team runs on day to day

Workspace

Dev Tools

Security & Compliance

What changed at NICI

Recent starts and stops

  1. StartedHornetsecurity

Companies like NICI also use

Tools common among companies with a similar stack that we haven't found at NICI.

Companies with a stack like NICI's

Ranked by shared tools, with rare tools counting more.

More Consumer Goods companies

Other Consumer Goods companies we've checked.

NICI tech stack FAQ

What tools does NICI use?

As of October 2026, runsonwhat has found 20 tools at NICI (nici.de) in public records. Edge & Hosting: Hetzner. Application: Adobe Fonts, PayPal and Three.js. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Brevo. Company Ops: Microsoft 365, Hornetsecurity and consentmanager. Last checked October 20, 2026.

What cloud does NICI run on?

NICI uses Hetzner for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Hetzner through DNS records that point at Hetzner and code on nici.de. Hetzner is used by 5,142 companies runsonwhat tracks.

What email provider does NICI use?

NICI uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 712,506 companies runsonwhat tracks.

What payment provider does NICI use?

NICI uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on nici.de. PayPal is used by 34,480 companies runsonwhat tracks.

What analytics tools does NICI use?

NICI uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and etracker, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nici.de. Google Analytics is used by 882,826 companies runsonwhat tracks.

What marketing software does NICI use?

NICI uses Brevo for marketing, according to runsonwhat (October 2026). runsonwhat found Brevo through a DNS verification record for Brevo and code on nici.de. Brevo is used by 79,946 companies runsonwhat tracks.

Does NICI use Google Ads?

Yes. runsonwhat found Google Ads at NICI through Google Ads code on nici.de. Google Ads is a Ads & Pixels tool used by 504,315 companies runsonwhat tracks.

Has NICI changed tools recently?

Yes. On runsonwhat's rechecks, NICI started using Hornetsecurity (latest on October 9, 2026). A change counts only between two checks of nici.de done the same way.

Which companies have a tech stack similar to NICI's?

The companies with the stacks most like NICI's are rolly toys® - Franz Schneider GmbH & Co. KG, Stadt Heiligenhaus, Mödling and Staatstheater Darmstadt, according to runsonwhat (October 2026). Each shares 2 to 12 tools with NICI, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what NICI uses?

runsonwhat reads public records only. Of the 20 tools at NICI, 15 were found through code on nici.de, 3 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nici.de about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.