NBC Sports's tech stack
What does NBC Sports use?
NBC Sports (nbcsports.com) uses at least 40 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Branch for marketing. Last checked .
- Tools found
- 40
- Categories
- 10
- Oldest proven tool
- Sep 2017
- Last checked
- Oct 2026
NBC Sports's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
Application
1 tool, what the product is built with
Media & UI
Data & Observability
8 tools, what they measure and store
Go-to-market
21 tools, how they find and keep customers
Ads & Pixels
Google AdsWebsite
Meta PixelDNS
LinkedIn Insight TagWebsite
Google Ad ManagerConfig
Microsoft XandrConfig
LiveRampWebsite
Adobe Audience ManagerWebsite
StackAdaptWebsite
MagniteConfig
PubMaticConfig
OpenXConfig
Amazon Publisher ServicesConfig
Amazon AdvertisingWebsite
TaboolaWebsite
Index ExchangeConfig
TripleLiftConfig
SovrnConfig
RTB HouseWebsite
Company Ops
5 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
What changed at NBC Sports
NBC Sports tech stack FAQ
What tools does NBC Sports use?
As of October 2026, runsonwhat has found 40 tools at NBC Sports (nbcsports.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: JW Player. Data & Observability: Google Analytics, Google Tag Manager and Adobe Experience Platform Tags. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Amazon SES and Mailchimp Transactional. Last checked October 20, 2026.
What cloud does NBC Sports run on?
NBC Sports uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on nbcsports.com. Amazon Web Services is used by 145,160 companies runsonwhat tracks.
What email provider does NBC Sports use?
NBC Sports uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 705,171 companies runsonwhat tracks.
What analytics tools does NBC Sports use?
NBC Sports uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Adobe Analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nbcsports.com. Google Analytics is used by 862,009 companies runsonwhat tracks.
What marketing software does NBC Sports use?
NBC Sports uses Branch for marketing, alongside Digioh, according to runsonwhat (October 2026). runsonwhat found Branch through Branch code on nbcsports.com. Branch is used by 1,786 companies runsonwhat tracks.
How long has NBC Sports used Akamai?
NBC Sports has used Akamai since at least September 2017, going by the first public certificate of the nbcsports.com subdomain that points at Akamai.
Does NBC Sports use Cloudflare?
Yes. runsonwhat found Cloudflare at NBC Sports through Cloudflare code on nbcsports.com. Cloudflare is a CDN & Edge tool used by 696,523 companies runsonwhat tracks.
Which companies have a tech stack similar to NBC Sports's?
The companies with the stacks most like NBC Sports' are Peet's Coffee, NBC News, MS NOW and Omaha Steaks, according to runsonwhat (October 2026). Each shares 11 to 34 tools with NBC Sports, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what NBC Sports uses?
runsonwhat reads public records only. Of the 40 tools at NBC Sports, 24 were found through code on nbcsports.com, 9 through website configuration files, 5 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nbcsports.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.