NBA.com's tech stack
What does NBA.com use?
NBA.com (nba.com) uses at least 66 tools we can see from public records, including WP Engine for hosting, Microsoft 365 for email and documents, Zendesk for customer support and Google Tag Manager for analytics. Last checked .
- Company page
- Tools found
- 66
- Categories
- 20
- Oldest proven tool
- Oct 2019
- Changes seen
- 1
NBA.com's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
Hosting & Cloud
Application
12 tools, what the product is built with
Data & Observability
10 tools, what they measure and store
Go-to-market
19 tools, how they find and keep customers
Marketing
Ads & Pixels
Support & Docs
Company Ops
20 tools, what the team runs on day to day
Email Delivery
Workspace
People & HR
Finance & Legal
What changed at NBA.com
Recent starts and stops
- StartedJamf
Using since
Dates come from the first certificate of the subdomain that points at the tool.
NBA.com tech stack FAQ
What tools does NBA.com use?
As of October 2026, runsonwhat has found 66 tools at NBA.com (nba.com) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and WP Engine. Application: jQuery, Google Fonts and React. Data & Observability: Google Tag Manager, New Relic and Adobe Experience Platform Tags. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 19, 2026.
What cloud does NBA.com run on?
NBA.com uses WP Engine for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a DNS verification record for WP Engine. WP Engine is used by 50,817 companies runsonwhat tracks.
What email provider does NBA.com use?
NBA.com uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 705,166 companies runsonwhat tracks.
What does NBA.com use for customer support?
NBA.com uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on nba.com. Zendesk is used by 41,235 companies runsonwhat tracks.
What analytics tools does NBA.com use?
NBA.com uses Google Tag Manager for analytics, alongside comScore, Adobe Analytics and Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on nba.com. Google Tag Manager is used by 493,712 companies runsonwhat tracks.
What marketing software does NBA.com use?
NBA.com uses Marketo for marketing, alongside Dynamics 365 Customer Insights, Branch and Braze, according to runsonwhat (October 2026). runsonwhat found Marketo through email records that authorize Marketo. Marketo is used by 8,794 companies runsonwhat tracks.
How long has NBA.com used Amazon CloudFront?
NBA.com has used Amazon CloudFront since at least October 2019, going by the first public certificate of the nba.com subdomain that points at Amazon CloudFront. Other long-running tools at NBA.com include Adobe Experience Platform (since March 2025) and Akamai (since September 2026).
Does NBA.com use jQuery?
Yes. runsonwhat found jQuery at NBA.com through jQuery code on nba.com. jQuery is a Frontend tool used by 904,180 companies runsonwhat tracks.
Does NBA.com use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at NBA.com; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so NBA.com may use more AI tools than these.
Has NBA.com changed tools recently?
Yes. On runsonwhat's rechecks, NBA.com started using Jamf (latest on October 19, 2026). A change counts only between two checks of nba.com done the same way.
Which companies have a tech stack similar to NBA.com's?
The companies with the stacks most like NBA.com's are Optimizely, Dfinity, Bloomberg L.P. and Oxford University Press, according to runsonwhat (October 2026). Each shares 10 to 24 tools with NBA.com, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what NBA.com uses?
runsonwhat reads public records only. Of the 66 tools at NBA.com, 25 were found through DNS records, 22 through code on nba.com, 10 through subdomains that point at the vendor, 5 through email records and 4 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nba.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.