Madison Square Garden's tech stack
What does Madison Square Garden use?
Madison Square Garden (msg.com) uses at least 54 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Salesforce for sales and Google Analytics for analytics. Last checked .
“Madison Square Garden is "The World's Most Famous Arena." Experience the unforgettable at The Garden, where history happens. Here are events coming to MSG.”
- Based in
- New York, United States
- Founded
- 1968
- Company page
- Tools found
- 54
- Categories
- 18
- Oldest proven tool
- Jun 2024
- Last checked
- Oct 2026
Madison Square Garden's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
8 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
12 tools, how they find and keep customers
Company Ops
26 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
Finance & Legal
What changed at Madison Square Garden
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Madison Square Garden tech stack FAQ
What tools does Madison Square Garden use?
As of October 2026, runsonwhat has found 54 tools at Madison Square Garden (msg.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Contentsquare. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked October 20, 2026.
What cloud does Madison Square Garden run on?
Madison Square Garden uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on msg.com. Amazon Web Services is used by 145,620 companies runsonwhat tracks.
What CRM does Madison Square Garden use?
Madison Square Garden uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on msg.com. Salesforce is used by 34,032 companies runsonwhat tracks.
What email provider does Madison Square Garden use?
Madison Square Garden uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on msg.com. Microsoft 365 is used by 710,129 companies runsonwhat tracks.
What analytics tools does Madison Square Garden use?
Madison Square Garden uses Google Analytics for analytics, alongside Google Tag Manager and Contentsquare, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on msg.com. Google Analytics is used by 878,682 companies runsonwhat tracks.
What is Madison Square Garden's website built with?
Madison Square Garden uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through DNS records that point at Shopify. Shopify is used by 59,450 companies runsonwhat tracks.
How long has Madison Square Garden used Salesforce Marketing Cloud?
Madison Square Garden has used Salesforce Marketing Cloud since at least June 2024, going by the first public certificate of the msg.com subdomain that points at Salesforce Marketing Cloud.
Does Madison Square Garden use Google Fonts?
Yes. runsonwhat found Google Fonts at Madison Square Garden through Google Fonts code on msg.com. Google Fonts is a Media & UI tool used by 808,895 companies runsonwhat tracks.
Does Madison Square Garden use AI tools?
Yes. runsonwhat has found ElevenLabs at Madison Square Garden; ElevenLabs, for example, through a DNS verification record for ElevenLabs. AI services called only from servers leave no public trace, so Madison Square Garden may use more AI tools than these.
Which companies have a tech stack similar to Madison Square Garden's?
The companies with the stacks most like Madison Square Garden's are Pegasystems, Klarna, One Finance and One Finance, according to runsonwhat (October 2026). Each shares 10 to 24 tools with Madison Square Garden, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Madison Square Garden uses?
runsonwhat reads public records only. Of the 54 tools at Madison Square Garden, 28 were found through DNS records, 22 through code on msg.com, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and msg.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.