Michelin's tech stack
What does Michelin use?
Michelin (michelin.com) uses at least 34 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .
- Industry
- Automotive
- Size
- 10,000+ employees
- Based in
- Clermont-Ferrand, France
- Founded
- 2009
- Company page
- Tools found
- 34
- Categories
- 18
- Oldest proven tool
- Jun 2026
- Changes seen
- 1
Michelin's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Application
4 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Analytics
Flags & Experiments
Go-to-market
9 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
14 tools, what the team runs on day to day
Email Delivery
Dev Tools
Security & Compliance
What changed at Michelin
Recent starts and stops
- StartedCSC
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Michelin also use
Tools common among companies with a similar stack that we haven't found at Michelin.
Companies with a stack like Michelin's
Ranked by shared tools, with rare tools counting more.
MichelinAutomotive · 1,001–5,000 people9in common
Eram Groupe EramApparel & Fashion · 201–1,000 people7in common
El PeriódicoOnline Media · 201–1,000 people5in common
ladepeche.frladepeche.fr9in common
UniverscienceMuseums and Institutions · 201–1,000 people7in common
GémoApparel & Fashion · 1,001–5,000 people11in common
PmuGambling & Casinos · 1,001–5,000 people10in common
Cité Des Sciences Et De L'industrieMuseums and Institutions · 1,001–5,000 people8in common
More Automotive companies
Other Automotive companies we've checked.
Michelin tech stack FAQ
What tools does Michelin use?
As of October 2026, runsonwhat has found 34 tools at Michelin (michelin.com) in public records. Edge & Hosting: Amazon CloudFront, Microsoft Azure and Akamai. Application: YouTube, GSAP and Astro. Data & Observability: Matomo, Mouseflow and Kameleoon. Go-to-market: Meta Pixel, Mailchimp and HubSpot. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.
What cloud does Michelin run on?
Michelin uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on michelin.com. Microsoft Azure is used by 46,669 companies runsonwhat tracks.
What CRM does Michelin use?
Michelin uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 93,855 companies runsonwhat tracks.
What email provider does Michelin use?
Michelin uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 710,122 companies runsonwhat tracks.
What does Michelin use for customer support?
Michelin uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,730 companies runsonwhat tracks.
What analytics tools does Michelin use?
Michelin uses Matomo for analytics, alongside Mouseflow, according to runsonwhat (October 2026). runsonwhat found Matomo through Matomo code on michelin.com. Matomo is used by 34,239 companies runsonwhat tracks.
How long has Michelin used Amazon CloudFront?
Michelin has used Amazon CloudFront since at least June 2026, going by the first public certificate of the michelin.com subdomain that points at Amazon CloudFront.
Does Michelin use Meta Pixel?
Yes. runsonwhat found Meta Pixel at Michelin through a DNS verification record for Meta Pixel. Meta Pixel is a Ads & Pixels tool used by 399,426 companies runsonwhat tracks.
Has Michelin changed tools recently?
Yes. On runsonwhat's rechecks, Michelin started using CSC (latest on October 9, 2026). A change counts only between two checks of michelin.com done the same way.
Which companies have a tech stack similar to Michelin's?
The companies with the stacks most like Michelin's are Michelin, Eram Groupe Eram, El Periódico and ladepeche.fr, according to runsonwhat (October 2026). Each shares 5 to 9 tools with Michelin, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Michelin uses?
runsonwhat reads public records only. Of the 34 tools at Michelin, 13 were found through DNS records, 8 through email records, 8 through code on michelin.com and 5 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and michelin.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.