runsonwhat

Mattel Shop's tech stack

What does Mattel Shop use?

Mattel Shop (mattel.de) uses at least 28 tools we can see from public records, including Netlify for hosting, Google Analytics for analytics, Shopify for its website and Brevo for marketing. Last checked .

Industry
Marketing and Advertising
Size
11–50 employees
Based in
Dreieich, Germany
LinkedIn
Company page
Re-check liveVisit mattel.de
Tools found
28
Categories
10
Layers
5 of 5
Last checked
Oct 2026

Mattel Shop's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

3 tools, what the product is built with

Search

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Flags & Experiments

Go-to-market

16 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

4 tools, what the team runs on day to day

Security & Compliance

Companies like Mattel Shop also use

Tools common among companies with a similar stack that we haven't found at Mattel Shop.

Companies with a stack like Mattel Shop's

Ranked by shared tools, with rare tools counting more.

Mattel Shop tech stack FAQ

What tools does Mattel Shop use?

As of October 2026, runsonwhat has found 28 tools at Mattel Shop (mattel.de) in public records. Edge & Hosting: Cloudflare and Netlify. Application: Google Fonts, Adobe Fonts and Searchspring. Data & Observability: Google Analytics, Optimizely and Quantum Metric. Go-to-market: Google Ads, Meta Pixel and Brevo. Company Ops: Proofpoint, OneTrust and TrustArc. Last checked October 20, 2026.

What cloud does Mattel Shop run on?

Mattel Shop uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through a subdomain that points at Netlify. Netlify is used by 11,183 companies runsonwhat tracks.

What analytics tools does Mattel Shop use?

Mattel Shop uses Google Analytics for analytics, alongside Quantum Metric, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on mattel.de. Google Analytics is used by 862,464 companies runsonwhat tracks.

What is Mattel Shop's website built with?

Mattel Shop uses Shopify for its website, alongside Contentstack, according to runsonwhat (October 2026). runsonwhat found Shopify through Shopify code on mattel.de. Shopify is used by 59,088 companies runsonwhat tracks.

What marketing software does Mattel Shop use?

Mattel Shop uses Brevo for marketing, alongside Klaviyo and Bazaarvoice, according to runsonwhat (October 2026). runsonwhat found Brevo through a DNS verification record for Brevo and email records. Brevo is used by 78,810 companies runsonwhat tracks.

Does Mattel Shop use Google Fonts?

Yes. runsonwhat found Google Fonts at Mattel Shop through Google Fonts code on mattel.de. Google Fonts is a Media & UI tool used by 798,139 companies runsonwhat tracks.

Which companies have a tech stack similar to Mattel Shop's?

The companies with the stacks most like Mattel Shop's are Mattel Shop, Express, americangirl.com and U.S. Polo Assn., according to runsonwhat (October 2026). Each shares 10 to 26 tools with Mattel Shop, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Mattel Shop uses?

runsonwhat reads public records only. Of the 28 tools at Mattel Shop, 25 were found through code on mattel.de, 1 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and mattel.de about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.