Mattel's tech stack
What does Mattel use?
Mattel (mattel.com) uses at least 37 tools we can see from public records, including Netlify for hosting, Microsoft 365 for email and documents, Zendesk for customer support and Google Analytics for analytics. Last checked .
- Industry
- Video Games
- Based in
- United States
- Founded
- 1945
- Company page
- Tools found
- 37
- Categories
- 18
- Layers
- 5 of 5
- Last checked
- Oct 2026
Mattel's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
7 tools, what the product is built with
Frontend
Auth & Identity
Backend & Database
Payments & Billing
Data & Observability
2 tools, what they measure and store
Go-to-market
7 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Support & Docs
Company Ops
19 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Dev Tools
People & HR
Companies like Mattel also use
Tools common among companies with a similar stack that we haven't found at Mattel.
Companies with a stack like Mattel's
Ranked by shared tools, with rare tools counting more.
HasbroVideo Games · 1,001–5,000 people18in common
Wizards of the CoastVideo Games · 201–1,000 people23in common
NetApp10,000+ people12in common
PG&EUtilities · 10,000+ people11in common
ExxonMobilOil & Gas · 10,000+ people17in common
CiscoInfrastructure Platform · 10,000+ people22in common
Meta PlatformsIT Services · 10,000+ people16in common
ITV Newsitv.com22in common
More Video Games companies
Other Video Games companies we've checked.
Mattel tech stack FAQ
What tools does Mattel use?
We've found 37 tools at Mattel (mattel.com). Edge & Hosting: Akamai and Netlify. Application: Anthropic, OpenAI and Stripe. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Meta Pixel, Google Ads and Zendesk. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 2, 2026.
What cloud does Mattel run on?
Mattel uses Netlify for hosting. We found Netlify through custom domain and website code.
What email provider does Mattel use?
Mattel uses Microsoft 365 and Apple Business for email and documents. We found Microsoft 365 through email records and DNS verification records.
What does Mattel use for customer support?
Mattel uses Zendesk for customer support. We found Zendesk through email records.
What payment provider does Mattel use?
Mattel uses Stripe for payments. We found Stripe through DNS verification records.
What analytics tools does Mattel use?
Mattel uses Google Analytics and Google Tag Manager for analytics. We found Google Analytics through website code.
Does Mattel use Microsoft 365?
Yes. We found Microsoft 365 at Mattel through email records and DNS verification records. Microsoft 365 is used by 245,233 companies we track.
How does runsonwhat know what Mattel uses?
We read public traces only: Mattel's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.