Lofta's tech stack
What does Lofta use?
Lofta (lofta.com) uses at least 42 tools we can see from public records, including Google Cloud for hosting, Google Workspace for email and documents, Gorgias for customer support and Google Analytics for analytics. Last checked .
- Industry
- Retail
- Size
- 11–50 employees
- Based in
- San Diego, United States
- Founded
- 2016
- Company page
- Tools found
- 42
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
Lofta's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Application
8 tools, what the product is built with
Payments & Billing
Media & UI
Data & Observability
7 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
17 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
Companies like Lofta also use
Tools common among companies with a similar stack that we haven't found at Lofta.
Companies with a stack like Lofta's
Ranked by shared tools, with rare tools counting more.
The Sports Edit | Activewear, Yoga and RunningRetail · 11–50 people22in common
BrightonRetail · 1,001–5,000 people15in common
Julie VosLuxury Goods & Jewelry · 51–200 people22in common
BonafidePharmaceuticals · 51–200 people19in common
Revant Opticsrevantoptics.com22in common
GUESS WatchesLuxury Goods & Jewelry · 51–200 people19in common
Timbuk2timbuk2.com23in common
Timex USIndustrial Manufacturing20in common
More Retail companies
Other Retail companies we've checked.
Lofta tech stack FAQ
What tools does Lofta use?
As of October 2026, runsonwhat has found 42 tools at Lofta (lofta.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Google Cloud. Application: Google Fonts, YouTube and React. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Mailchimp Transactional. Last checked October 24, 2026.
What cloud does Lofta run on?
Lofta uses Google Cloud for hosting and cloud infrastructure, alongside IBM Cloud, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,907 companies runsonwhat tracks.
What email provider does Lofta use?
Lofta uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through a DNS verification record for Google Workspace and email records. Google Workspace is used by 403,656 companies runsonwhat tracks.
What does Lofta use for customer support?
Lofta uses Gorgias for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gorgias through Gorgias code on lofta.com. Gorgias is used by 3,938 companies runsonwhat tracks.
What payment provider does Lofta use?
Lofta uses PayPal for payments and billing, alongside Recharge and Affirm, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on lofta.com. PayPal is used by 34,488 companies runsonwhat tracks.
What analytics tools does Lofta use?
Lofta uses Google Analytics for analytics, alongside Google Tag Manager and Elevar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on lofta.com. Google Analytics is used by 883,029 companies runsonwhat tracks.
Does Lofta use Google Fonts?
Yes. runsonwhat found Google Fonts at Lofta through Google Fonts code on lofta.com. Google Fonts is a Media & UI tool used by 811,789 companies runsonwhat tracks.
Which companies have a tech stack similar to Lofta's?
The companies with the stacks most like Lofta's are The Sports Edit | Activewear, Yoga and Running, Brighton, Julie Vos and Bonafide, according to runsonwhat (October 2026). Each shares 15 to 22 tools with Lofta, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Lofta uses?
runsonwhat reads public records only. Of the 42 tools at Lofta, 29 were found through code on lofta.com, 6 through email records, 5 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and lofta.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.