Kraken's tech stack
What does Kraken use?
Kraken (kraken.tech) uses at least 53 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Pylon for customer support. Last checked .
- Industry
- Software
- Size
- 201–1,000 employees
- Based in
- London, United Kingdom
- Founded
- 2017
- Company page
- Tools found
- 53
- Categories
- 21
- Oldest proven tool
- Sep 2023
- Last checked
- Oct 2026
Kraken's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
9 tools, what the product is built with
Backend & Database
Payments & Billing
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
11 tools, how they find and keep customers
Website & CMS
Marketing
Sales & CRM
Company Ops
24 tools, what the team runs on day to day
Email Delivery
Dev Tools
People & HR
Finance & Legal
What changed at Kraken
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Kraken tech stack FAQ
What tools does Kraken use?
As of October 2026, runsonwhat has found 53 tools at Kraken (kraken.tech) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Vimeo, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Microsoft Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 18, 2026.
What cloud does Kraken run on?
Kraken uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on kraken.tech. Amazon Web Services is used by 144,991 companies runsonwhat tracks.
What CRM does Kraken use?
Kraken uses HubSpot for its CRM, alongside Apollo.io, according to runsonwhat (October 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot and email records. HubSpot is used by 92,351 companies runsonwhat tracks.
What email provider does Kraken use?
Kraken uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 704,053 companies runsonwhat tracks.
What does Kraken use for customer support?
Kraken uses Pylon for customer support and documentation, alongside Plain, according to runsonwhat (October 2026). runsonwhat found Pylon through a DNS verification record for Pylon. Pylon is used by 140 companies runsonwhat tracks.
What payment provider does Kraken use?
Kraken uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on kraken.tech. Stripe is used by 26,423 companies runsonwhat tracks.
How long has Kraken used HubSpot CMS?
Kraken has used HubSpot CMS since at least September 2023, going by the first public certificate of the kraken.tech subdomain that points at HubSpot CMS. Other long-running tools at Kraken include Amazon CloudFront (since March 2026).
Does Kraken use Cloudflare?
Yes. runsonwhat found Cloudflare at Kraken through Cloudflare code on kraken.tech. Cloudflare is a CDN & Edge tool used by 693,817 companies runsonwhat tracks.
Does Kraken use AI tools?
Yes. runsonwhat has found Anthropic, OpenAI and DeepL at Kraken; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Kraken may use more AI tools than these.
Which companies have a tech stack similar to Kraken's?
The companies with the stacks most like Kraken's are Bird, Ashby, Coinbase and Twingate, according to runsonwhat (October 2026). Each shares 16 to 20 tools with Kraken, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Kraken uses?
runsonwhat reads public records only. Of the 53 tools at Kraken, 27 were found through DNS records, 18 through code on kraken.tech, 5 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and kraken.tech about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.