runsonwhat

NielsenIQ's tech stack

What does NielsenIQ use?

NielsenIQ (gfk.de) uses at least 31 tools we can see from public records, including WordPress VIP for hosting, HubSpot for sales, Freshdesk for customer support and Google Analytics for analytics. Last checked .

Industry
Research
Size
11–50 employees
Based in
Nuremberg, Germany
LinkedIn
Company page
Re-check liveVisit gfk.de
Tools found
31
Categories
10
Layers
5 of 5
Last checked
Oct 2026

NielsenIQ's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

Hosting & Cloud

Application

5 tools, what the product is built with

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Go-to-market

17 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

3 tools, what the team runs on day to day

Security & Compliance

Companies like NielsenIQ also use

Tools common among companies with a similar stack that we haven't found at NielsenIQ.

Companies with a stack like NielsenIQ's

Ranked by shared tools, with rare tools counting more.

More Research companies

Other Research companies we've checked.

NielsenIQ tech stack FAQ

What tools does NielsenIQ use?

As of October 2026, runsonwhat has found 31 tools at NielsenIQ (gfk.de) in public records. Edge & Hosting: WordPress VIP. Application: Font Awesome, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: GlobalSign, OneTrust and SwissSign. Last checked October 9, 2026.

What cloud does NielsenIQ run on?

NielsenIQ uses WordPress VIP for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WordPress VIP through WordPress VIP code on gfk.de. WordPress VIP is used by 1,359 companies runsonwhat tracks.

What CRM does NielsenIQ use?

NielsenIQ uses HubSpot for its CRM, alongside Demandbase, 6sense and Visitor Queue, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on gfk.de. HubSpot is used by 92,110 companies runsonwhat tracks.

What does NielsenIQ use for customer support?

NielsenIQ uses Freshdesk for customer support and documentation, alongside Intercom, according to runsonwhat (October 2026). runsonwhat found Freshdesk through Freshdesk code on gfk.de. Freshdesk is used by 12,220 companies runsonwhat tracks.

What analytics tools does NielsenIQ use?

NielsenIQ uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on gfk.de. Google Analytics is used by 853,379 companies runsonwhat tracks.

What is NielsenIQ's website built with?

NielsenIQ uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on gfk.de. WordPress is used by 582,767 companies runsonwhat tracks.

Does NielsenIQ use Google Ads?

Yes. runsonwhat found Google Ads at NielsenIQ through Google Ads code on gfk.de. Google Ads is a Ads & Pixels tool used by 461,054 companies runsonwhat tracks.

Which companies have a tech stack similar to NielsenIQ's?

The companies with the stacks most like NielsenIQ's are NielsenIQ, MIT Technology Review, WWD and CNN, according to runsonwhat (October 2026). Each shares 12 to 28 tools with NielsenIQ, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what NielsenIQ uses?

runsonwhat reads public records only. Of the 31 tools at NielsenIQ, 29 were found through code on gfk.de, 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gfk.de about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.