Sona's tech stack
What does Sona use?
Sona (getsona.com) uses at least 17 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Zendesk for customer support and Google Analytics for analytics. Last checked .
“Sona helps large organisations improve efficiency and performance by raising the quality of workforce decisions across every location.”
- Based in
- London, United Kingdom
- Founded
- 2021
- Company page
- Tools found
- 17
- Categories
- 11
- Layers
- 5 of 5
- Last checked
- Oct 2026
Sona's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
1 tool, what the product is built with
Data & Observability
2 tools, what they measure and store
Go-to-market
7 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Security & Compliance
Companies like Sona also use
Tools common among companies with a similar stack that we haven't found at Sona.
Companies with a stack like Sona's
Ranked by shared tools, with rare tools counting more.
FIS GlobalFinancial Services · 10,000+ people11in common
ReplicantSoftware · 51–200 people11in common
Kyriba Corp.kyriba.com10in common
DiligentSoftware As a Service11in common
CCMC | Community Association ManagementManagement Consulting · 201–1,000 people11in common
DeelFinance and Accounting · 1,001–5,000 people14in common
hyperexponentialSoftware · 51–200 people14in common
Safeguard GlobalHuman Resources · 1,001–5,000 people11in common
Sona tech stack FAQ
What tools does Sona use?
As of October 2026, runsonwhat has found 17 tools at Sona (getsona.com) in public records. Edge & Hosting: Cloudflare. Application: Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 7, 2026.
What CRM does Sona use?
Sona uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 91,506 companies runsonwhat tracks.
What email provider does Sona use?
Sona uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 698,175 companies runsonwhat tracks.
What does Sona use for customer support?
Sona uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 40,660 companies runsonwhat tracks.
What analytics tools does Sona use?
Sona uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on getsona.com. Google Analytics is used by 847,472 companies runsonwhat tracks.
What is Sona's website built with?
Sona uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS and code on getsona.com. HubSpot CMS is used by 32,609 companies runsonwhat tracks.
Does Sona use Cloudflare?
Yes. runsonwhat found Cloudflare at Sona through DNS records that point at Cloudflare and code on getsona.com. Cloudflare is a CDN & Edge tool used by 689,776 companies runsonwhat tracks.
Does Sona use AI tools?
Yes. runsonwhat has found Anthropic at Sona; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Sona may use more AI tools than these.
Which companies have a tech stack similar to Sona's?
The companies with the stacks most like Sona's are FIS Global, Replicant, Kyriba and Diligent, according to runsonwhat (October 2026). Each shares 10 to 11 tools with Sona, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Sona uses?
runsonwhat reads public records only. Of the 17 tools at Sona, 6 were found through email records, 5 through DNS records, 4 through code on getsona.com and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and getsona.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.