Gen H's tech stack
What does Gen H use?
Gen H (generationhome.com) uses at least 23 tools we can see from public records, including HubSpot for sales, Front for customer support, Hotjar for analytics and HubSpot CMS for its website. Gen H started using Attio in Oct 2026. Last checked .
- Industry
- Financial Services
- Size
- 51–200 employees
- Based in
- London, United Kingdom
- Founded
- 2019
- Company page
- Tools found
- 23
- Categories
- 15
- Layers
- 5 of 5
- Changes seen
- 1
Gen H's stack, layer by layer
Of 23 tools, 9 came from DNS verification records, 8 from website code, 5 from email records and 1 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
3 tools, what the product is built with
Frontend
Data & Observability
3 tools, what they measure and store
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Collaboration
Dev Tools
People & HR
Security & Compliance
What changed at Gen H
Recent starts and stops
- StartedAttio
Companies like Gen H also use
Tools common among companies with a similar stack that we haven't found at Gen H.
Companies with a stack like Gen H's
Ranked by shared tools, with rare tools counting more.
MaRS Discovery DistrictManagement Consulting · 51–200 people14in common
XTENDxtend.me13in common
Scale AIEngineering, Product and Design · 201–1,000 people18in common
ImmutaSoftware · 201–1,000 people14in common
NablaHealthcare · 11–50 people11in common
SnaptrudeSoftware · 51–200 people9in common
AbstractDesign · 51–200 people5in common
Z47Venture Capital & Private Equity · 51–200 people8in common
More Financial Services companies
Other Financial Services companies we've checked.
Gen H tech stack FAQ
What tools does Gen H use?
As of November 2026, runsonwhat has found 23 tools at Gen H (generationhome.com) in public records. Edge & Hosting: Cloudflare. Application: React, Anthropic and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked November 3, 2026.
What CRM does Gen H use?
Gen H uses HubSpot for its CRM, alongside Attio, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on generationhome.com. HubSpot is used by 97,447 companies runsonwhat tracks.
What email provider does Gen H use?
Gen H uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on generationhome.com. Google Workspace is used by 419,126 companies runsonwhat tracks.
What does Gen H use for customer support?
Gen H uses Front for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Front through Front code on generationhome.com. Front is used by 429 companies runsonwhat tracks.
What analytics tools does Gen H use?
Gen H uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on generationhome.com. Google Analytics is used by 903,831 companies runsonwhat tracks.
What is Gen H's website built with?
Gen H uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS. HubSpot CMS is used by 34,430 companies runsonwhat tracks.
Does Gen H use Cloudflare?
Yes. runsonwhat found Cloudflare at Gen H through a DNS verification record for Cloudflare and DNS records. Cloudflare is a CDN & Edge tool used by 732,181 companies runsonwhat tracks.
Does Gen H use AI tools?
Yes. runsonwhat has found Anthropic at Gen H; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Gen H may use more AI tools than these.
Has Gen H changed tools recently?
Yes. On runsonwhat's rechecks, Gen H started using Attio (latest on October 27, 2026). A change counts only between two checks of generationhome.com done the same way.
Which companies have a tech stack similar to Gen H's?
The companies with the stacks most like Gen H's are MaRS Discovery District, XTEND, Scale AI and Immuta, according to runsonwhat (November 2026). Each shares 13 to 18 tools with Gen H, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Gen H uses?
runsonwhat reads public records only. Of the 23 tools at Gen H, 9 were found through DNS records, 8 through code on generationhome.com, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generationhome.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.