What does General Shale use?

As of November 2026, runsonwhat has found 27 tools at General Shale (generalshale.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Atlassian. Last checked November 1, 2026.

General Shale uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on generalshale.com. HubSpot is used by 96,808 companies runsonwhat tracks.

General Shale uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 723,811 companies runsonwhat tracks.

General Shale uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on generalshale.com. Google Analytics is used by 906,276 companies runsonwhat tracks.

General Shale uses WordPress for its website, alongside Elementor and Rank Math, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on generalshale.com. WordPress is used by 607,382 companies runsonwhat tracks.

General Shale uses BrightEdge for marketing, according to runsonwhat (November 2026). runsonwhat found BrightEdge through BrightEdge code on generalshale.com. BrightEdge is used by 1,131 companies runsonwhat tracks.

General Shale has used SAP BTP since at least March 2021, going by the first public certificate of the generalshale.com subdomain that points at SAP BTP.

Yes. runsonwhat found jQuery at General Shale through jQuery code on generalshale.com. jQuery is a Frontend tool used by 930,199 companies runsonwhat tracks.

The companies with the stacks most like General Shale's are tesa SE, Förch (Unternehmen), Optigroup and Logista, according to runsonwhat (November 2026). Each shares 3 to 12 tools with General Shale, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 27 tools at General Shale, 18 were found through code on generalshale.com, 5 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generalshale.com about monthly.