runsonwhat

Firework's tech stack

What does Firework use?

Firework (firework.com) uses at least 25 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, HubSpot for sales and GitBook for customer support. Last checked .

“Transform your online and offline shopping experience with Firework's leading video commerce platform. Discover how Firework helps brands connect, captivate, and convert in a seamless, all-in-one solution.”

Industry
Marketing and Advertising
Size
201–1,000 employees
Based in
San Mateo, United States
Founded
2017
LinkedIn
Company page
Tools found
25
Categories
15
Layers
5 of 5
Last checked
Oct 2026

Firework's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Application

4 tools, what the product is built with

Data & Observability

3 tools, what they measure and store

Company Ops

4 tools, what the team runs on day to day

Firework tech stack FAQ

What tools does Firework use?

We've found 25 tools at Firework (firework.com). Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Amplitude. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, OneTrust and Maven Central. Last checked October 5, 2026.

What cloud does Firework run on?

Firework uses Amazon Web Services for hosting. We found Amazon Web Services through website code.

What CRM does Firework use?

Firework uses HubSpot, Apollo.io and Vector for sales and CRM. We found HubSpot through custom domain.

What email provider does Firework use?

Firework uses Google Workspace for email and documents. We found Google Workspace through email records and website code.

What does Firework use for customer support?

Firework uses GitBook for customer support. We found GitBook through custom domain.

What analytics tools does Firework use?

Firework uses Google Analytics, Google Tag Manager and Amplitude for analytics. We found Google Analytics through website code.

Does Firework use Cloudflare?

Yes. We found Cloudflare at Firework through website code. Cloudflare is used by 349,130 companies we track.

How does runsonwhat know what Firework uses?

We read public traces only: Firework's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.