FIRE's tech stack
What does FIRE use?
FIRE (fire-digital.com) uses at least 19 tools we can see from public records, including Google Workspace for email and documents, Dealfront for sales, Scroll Viewport for customer support and Google Analytics for analytics. Last checked .
“Discover the transformative power of an intelligent all-in-one B2B wholesale platform, reshaping brands in the fashion and lifestyle landscape.”
- Industry
- Software
- Size
- 11–50 employees
- Based in
- Zürich, Switzerland
- Founded
- 2002
- Company page
- Tools found
- 19
- Categories
- 10
- Layers
- 5 of 5
- Last checked
- Oct 2026
FIRE's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
4 tools, what the product is built with
Frontend
Media & UI
Data & Observability
2 tools, what they measure and store
Go-to-market
10 tools, how they find and keep customers
Company Ops
2 tools, what the team runs on day to day
Workspace
Security & Compliance
Companies like FIRE also use
Tools common among companies with a similar stack that we haven't found at FIRE.
Companies with a stack like FIRE's
Ranked by shared tools, with rare tools counting more.
YtriaSoftware · 11–50 people3in common
DynatosSoftware · 11–50 people9in common
TelQ TelecomSoftware · 11–50 people6in common
GemaParkSoftware · 11–50 people6in common
COVER VerlagssoftwareSoftware · 11–50 people6in common
MetzumSoftware · 11–50 people2in common
Catapult LabsSoftware · 11–50 people8in common
OpencellSoftware · 51–200 people6in common
More Software companies
Other Software companies we've checked.
FIRE tech stack FAQ
What tools does FIRE use?
As of October 2026, runsonwhat has found 19 tools at FIRE (fire-digital.com) in public records. Edge & Hosting: Cloudflare. Application: Vimeo, YouTube and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Microsoft Ads and LinkedIn Insight Tag. Company Ops: Google Workspace and Cookiebot. Last checked October 21, 2026.
What sales tools does FIRE use?
The sales tools runsonwhat has found at FIRE are Dealfront (October 2026); no CRM shows up in FIRE's public records. runsonwhat found Dealfront through Dealfront code on fire-digital.com. Dealfront is used by 10,898 companies runsonwhat tracks.
What email provider does FIRE use?
FIRE uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on fire-digital.com. Google Workspace is used by 405,358 companies runsonwhat tracks.
What does FIRE use for customer support?
FIRE uses Scroll Viewport for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Scroll Viewport through a subdomain that points at Scroll Viewport. Scroll Viewport is used by 248 companies runsonwhat tracks.
What analytics tools does FIRE use?
FIRE uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fire-digital.com. Google Analytics is used by 888,679 companies runsonwhat tracks.
What marketing software does FIRE use?
FIRE uses LinkedIn for marketing, alongside Campaign Monitor and Typeform, according to runsonwhat (October 2026). runsonwhat found LinkedIn through a DNS verification record for LinkedIn. LinkedIn is used by 15,049 companies runsonwhat tracks.
Does FIRE use Cloudflare?
Yes. runsonwhat found Cloudflare at FIRE through Cloudflare code on fire-digital.com. Cloudflare is a CDN & Edge tool used by 707,935 companies runsonwhat tracks.
Which companies have a tech stack similar to FIRE's?
The companies with the stacks most like FIRE's are Ytria, Dynatos, TelQ Telecom and GemaPark, according to runsonwhat (October 2026). Each shares 3 to 9 tools with FIRE, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what FIRE uses?
runsonwhat reads public records only. Of the 19 tools at FIRE, 15 were found through code on fire-digital.com, 2 through email records, 1 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fire-digital.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.