Fable's tech stack
What does Fable use?
Fable (fable.co) uses at least 22 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, Help Scout for customer support and Google Analytics for analytics. Last checked .
- Industry
- Software
- Size
- 11–50 employees
- Based in
- Hopkins Park, United States
- Founded
- 2019
- Company page
- Tools found
- 22
- Categories
- 14
- Oldest proven tool
- May 2020
- Last checked
- Oct 2026
Fable's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
Hosting & Cloud
Application
4 tools, what the product is built with
Frontend
Backend & Database
Media & UI
Data & Observability
2 tools, what they measure and store
Monitoring
Analytics
Go-to-market
7 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Support & Docs
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Security & Compliance
What changed at Fable
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Fable also use
Tools common among companies with a similar stack that we haven't found at Fable.
Companies with a stack like Fable's
Ranked by shared tools, with rare tools counting more.
ThumbtackSoftware · 1,001–5,000 people9in common
Metropolitan United ChurchReligious Institutions · 11–50 people6in common
Dinero LabsIT Services · 11–50 people6in common
CarmoolaFinancial Services · 11–50 people9in common
Ufb DirectBanking · 11–50 people6in common
SESHHealth, Wellness and Fitness · 11–50 people6in common
MTailorApparel and Cosmetics · 11–50 people8in common
Guzman y GomezFast Food5in common
More Software companies
Other Software companies we've checked.
Fable tech stack FAQ
What tools does Fable use?
As of October 2026, runsonwhat has found 22 tools at Fable (fable.co) in public records. Edge & Hosting: Google Cloud. Application: Google Fonts, Tailwind CSS and Firebase. Data & Observability: Google Analytics and web-vitals. Go-to-market: Google Ads, Mailchimp and TikTok Pixel. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 23, 2026.
What cloud does Fable run on?
Fable uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud and code on fable.co. Google Cloud is used by 76,029 companies runsonwhat tracks.
What email provider does Fable use?
Fable uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 713,678 companies runsonwhat tracks.
What does Fable use for customer support?
Fable uses Help Scout for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Help Scout through a subdomain that points at Help Scout and email records, and Fable has used it since at least January 2021. Help Scout is used by 2,920 companies runsonwhat tracks.
What analytics tools does Fable use?
Fable uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fable.co. Google Analytics is used by 886,286 companies runsonwhat tracks.
What is Fable's website built with?
Fable uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on fable.co. Contentful is used by 4,208 companies runsonwhat tracks.
How long has Fable used Firebase?
Fable has used Firebase since at least May 2020, going by the first public certificate of the fable.co subdomain that points at Firebase. Other long-running tools at Fable include Branch (since October 2020) and Help Scout (since January 2021).
Does Fable use Google Fonts?
Yes. runsonwhat found Google Fonts at Fable through Google Fonts code on fable.co. Google Fonts is a Media & UI tool used by 813,685 companies runsonwhat tracks.
Which companies have a tech stack similar to Fable's?
The companies with the stacks most like Fable's are Thumbtack, Metropolitan United Church, Dinero Labs and Carmoola, according to runsonwhat (October 2026). Each shares 6 to 9 tools with Fable, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Fable uses?
runsonwhat reads public records only. Of the 22 tools at Fable, 8 were found through code on fable.co, 6 through DNS records, 4 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fable.co about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.