runsonwhat

Equipped's tech stack

What does Equipped use?

Equipped (equipped.ai) uses at least 15 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

Industry
Financial Services
Size
51–200 employees
Based in
London, United Kingdom
Founded
2000
LinkedIn
Company page
Re-check liveVisit equipped.ai
Tools found
15
Categories
9
Layers
5 of 5
Changes seen
1

Equipped's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

3 tools, what the product is built with

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

5 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

2 tools, what the team runs on day to day

Workspace

What changed at Equipped

Recent starts and stops

  1. StartedHubSpot CMS

Companies like Equipped also use

Tools common among companies with a similar stack that we haven't found at Equipped.

Companies with a stack like Equipped's

Ranked by shared tools, with rare tools counting more.

Equipped tech stack FAQ

What tools does Equipped use?

As of October 2026, runsonwhat has found 15 tools at Equipped (equipped.ai) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Vimeo, GSAP and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: LinkedIn Insight Tag, HubSpot and HubSpot CMS. Company Ops: Microsoft 365 and Apple Business. Last checked October 21, 2026.

What cloud does Equipped run on?

Equipped uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 46,652 companies runsonwhat tracks.

What CRM does Equipped use?

Equipped uses HubSpot for its CRM, alongside Mailshake, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on equipped.ai. HubSpot is used by 93,799 companies runsonwhat tracks.

What email provider does Equipped use?

Equipped uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 710,104 companies runsonwhat tracks.

What analytics tools does Equipped use?

Equipped uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on equipped.ai. Google Analytics is used by 877,162 companies runsonwhat tracks.

What is Equipped's website built with?

Equipped uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS. HubSpot CMS is used by 33,201 companies runsonwhat tracks.

Does Equipped use Cloudflare?

Yes. runsonwhat found Cloudflare at Equipped through DNS records that point at Cloudflare and code on equipped.ai. Cloudflare is a CDN & Edge tool used by 702,158 companies runsonwhat tracks.

Has Equipped changed tools recently?

Yes. On runsonwhat's rechecks, Equipped started using HubSpot CMS (latest on October 21, 2026). A change counts only between two checks of equipped.ai done the same way.

Which companies have a tech stack similar to Equipped's?

The companies with the stacks most like Equipped's are WGF, Hello Iconic, Everyday Speech and Vie Fitness &, according to runsonwhat (October 2026). Each shares 3 to 9 tools with Equipped, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Equipped uses?

runsonwhat reads public records only. Of the 15 tools at Equipped, 8 were found through code on equipped.ai, 3 through DNS records, 3 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and equipped.ai about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.