Equilar's tech stack
What does Equilar use?
Equilar (equilar.com) uses at least 39 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Demandbase for sales and Google Analytics for analytics. Last checked .
- Industry
- Information Services
- Size
- 51–200 employees
- Based in
- Redwood City, United States
- Founded
- 2000
- Company page
- Tools found
- 39
- Categories
- 16
- Oldest proven tool
- Oct 2019
- Last checked
- Oct 2026
Equilar's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
10 tools, what the product is built with
Frontend
Auth & Identity
Search
Data & Observability
3 tools, what they measure and store
Go-to-market
14 tools, how they find and keep customers
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Collaboration
Security & Compliance
What changed at Equilar
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Equilar tech stack FAQ
What tools does Equilar use?
As of October 2026, runsonwhat has found 39 tools at Equilar (equilar.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 8, 2026.
What cloud does Equilar run on?
Equilar uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on equilar.com. Amazon Web Services is used by 144,730 companies runsonwhat tracks.
What sales tools does Equilar use?
The sales tools runsonwhat has found at Equilar are Demandbase, 6sense, RB2B and Salesloft (October 2026); no CRM shows up in Equilar's public records. runsonwhat found Demandbase through Demandbase code on equilar.com.
What email provider does Equilar use?
Equilar uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 700,577 companies runsonwhat tracks.
What analytics tools does Equilar use?
Equilar uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on equilar.com. Google Analytics is used by 849,922 companies runsonwhat tracks.
What is Equilar's website built with?
Equilar uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on equilar.com. WordPress is used by 581,182 companies runsonwhat tracks.
How long has Equilar used Pardot?
Equilar has used Pardot since at least October 2019, going by the first public certificate of the equilar.com subdomain that points at Pardot. Other long-running tools at Equilar include Okta (since March 2021) and Amazon CloudFront (since January 2025).
Does Equilar use jQuery?
Yes. runsonwhat found jQuery at Equilar through jQuery code on equilar.com. jQuery is a Frontend tool used by 895,699 companies runsonwhat tracks.
Does Equilar use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at Equilar; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Equilar may use more AI tools than these.
Which companies have a tech stack similar to Equilar's?
The companies with the stacks most like Equilar's are Juro, Dscout, eSkill and Hightouch, according to runsonwhat (October 2026). Each shares 16 to 20 tools with Equilar, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Equilar uses?
runsonwhat reads public records only. Of the 39 tools at Equilar, 23 were found through code on equilar.com, 10 through DNS records, 3 through subdomains that point at the vendor, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and equilar.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.