Rakuten's tech stack
What does Rakuten use?
Rakuten (ebates.com) uses at least 41 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Google Analytics for analytics and MessageGears for marketing. Last checked .
- Industry
- Cashback Website
- Size
- 201–1,000 employees
- Based in
- San Mateo, United States
- Founded
- 1998
- Company page
- Tools found
- 41
- Categories
- 10
- Layers
- 5 of 5
- Last checked
- Oct 2026
Rakuten's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
1 tool, what the product is built with
Frontend
Data & Observability
2 tools, what they measure and store
Go-to-market
29 tools, how they find and keep customers
Ads & Pixels
Meta PixelWebsite
Google AdsWebsite
Microsoft AdsWebsite
PinterestWebsite
Google Ad ManagerConfig
Reddit AdsWebsite
X AdsWebsite
The Trade DeskWebsite
CriteoConfig
Microsoft XandrConfig
TaboolaConfig
MagniteConfig
PubMaticConfig
Index ExchangeConfig
OpenXConfig
Amazon Publisher ServicesConfig
SovrnConfig
Media.netConfig
TripleLiftConfig
SharethroughConfig
TeadsConfig
Simpli.fiWebsite
OutbrainConfig
LiveIntentWebsite
Magellan AIWebsite
Support & Docs
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
Rakuten tech stack FAQ
What tools does Rakuten use?
We've found 41 tools at Rakuten (ebates.com). Edge & Hosting: Akamai. Application: Next.js. Data & Observability: Google Analytics and Crazy Egg. Go-to-market: Meta Pixel, Google Ads and Zendesk. Company Ops: Microsoft 365, Atlassian and GlobalSign. Last checked October 4, 2026.
What email provider does Rakuten use?
Rakuten uses Microsoft 365 for email and documents. We found Microsoft 365 through DNS verification records and email records.
What does Rakuten use for customer support?
Rakuten uses Zendesk for customer support. We found Zendesk through custom domain and email records.
What analytics tools does Rakuten use?
Rakuten uses Google Analytics and Crazy Egg for analytics. We found Google Analytics through website code.
What marketing software does Rakuten use?
Rakuten uses MessageGears for marketing. We found MessageGears through email records.
Does Rakuten use Microsoft 365?
Yes. We found Microsoft 365 at Rakuten through DNS verification records and email records. Microsoft 365 is used by 245,233 companies we track.
How does runsonwhat know what Rakuten uses?
We read public traces only: Rakuten's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.