Fitness First's tech stack
What does Fitness First use?
Fitness First (dwsports.com) uses at least 17 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Cookiebot for security. Last checked .
- Industry
- Retail
- Size
- 1–10 employees
- Based in
- Zonhoven, United Kingdom
- Founded
- 2009
- Company page
- Tools found
- 17
- Categories
- 7
- Layers
- 5 of 5
- Last checked
- Oct 2026
Fitness First's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
Hosting & Cloud
Application
4 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
6 tools, how they find and keep customers
Company Ops
2 tools, what the team runs on day to day
Workspace
Security & Compliance
Companies like Fitness First also use
Tools common among companies with a similar stack that we haven't found at Fitness First.
Companies with a stack like Fitness First's
Ranked by shared tools, with rare tools counting more.
Eden BrothersRetail · 11–50 people9in common
100%Retail · 51–200 people8in common
Shwood EyewearRetail · 11–50 people10in common
Shine On NZRetail · 51–200 people8in common
Electric KicksRetail · 11–50 people8in common
Key ApparelApparel & Fashion · 51–200 people10in common
TracksmithApparel & Fashion · 11–50 people11in common
WoofConsumer Goods · 11–50 people10in common
More Retail companies
Other Retail companies we've checked.
Fitness First tech stack FAQ
What tools does Fitness First use?
As of October 2026, runsonwhat has found 17 tools at Fitness First (dwsports.com) in public records. Edge & Hosting: Microsoft Azure. Application: Vimeo, YouTube and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and TikTok Pixel. Company Ops: Microsoft 365 and Cookiebot. Last checked October 20, 2026.
What cloud does Fitness First run on?
Fitness First uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on dwsports.com. Microsoft Azure is used by 46,125 companies runsonwhat tracks.
What email provider does Fitness First use?
Fitness First uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 706,390 companies runsonwhat tracks.
What analytics tools does Fitness First use?
Fitness First uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Triple Whale, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on dwsports.com. Google Analytics is used by 864,154 companies runsonwhat tracks.
Does Fitness First use Google Ads?
Yes. runsonwhat found Google Ads at Fitness First through Google Ads code on dwsports.com. Google Ads is a Ads & Pixels tool used by 474,396 companies runsonwhat tracks.
Which companies have a tech stack similar to Fitness First's?
The companies with the stacks most like Fitness First's are Eden Brothers, 100%, Shwood Eyewear and Shine On NZ, according to runsonwhat (October 2026). Each shares 8 to 10 tools with Fitness First, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Fitness First uses?
runsonwhat reads public records only. Of the 17 tools at Fitness First, 15 were found through code on dwsports.com, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and dwsports.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.