Direct Digital's tech stack
What does Direct Digital use?
Direct Digital (direct-digital.com) uses at least 23 tools we can see from public records, including Pantheon for hosting, Microsoft 365 for email and documents, Calendly for sales and Olark for customer support. Last checked .
- Industry
- Photography
- Size
- 51–200 employees
- Based in
- London, United Kingdom
- Founded
- 1993
- Company page
- Tools found
- 23
- Categories
- 12
- Layers
- 5 of 5
- Last checked
- Oct 2026
Direct Digital's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
3 tools, what the product is built with
Frontend
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
5 tools, how they find and keep customers
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
8 tools, what the team runs on day to day
Workspace
Collaboration
Security & Compliance
Direct Digital tech stack FAQ
What tools does Direct Digital use?
As of November 2026, runsonwhat has found 23 tools at Direct Digital (direct-digital.com) in public records. Edge & Hosting: Cloudflare, Fastly and Pantheon. Application: jQuery, Font Awesome and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Meta Pixel, Calendly and Olark. Company Ops: Microsoft 365, Apple Business and OneTrust. Last checked October 28, 2026.
What cloud does Direct Digital run on?
Direct Digital uses Pantheon for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Pantheon through Pantheon code on direct-digital.com. Pantheon is used by 4,317 companies runsonwhat tracks.
What sales tools does Direct Digital use?
The sales tools runsonwhat has found at Direct Digital are Calendly (November 2026); no CRM shows up in Direct Digital's public records. runsonwhat found Calendly through Calendly code on direct-digital.com. Calendly is used by 31,444 companies runsonwhat tracks.
What email provider does Direct Digital use?
Direct Digital uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 719,078 companies runsonwhat tracks.
What does Direct Digital use for customer support?
Direct Digital uses Olark for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Olark through Olark code on direct-digital.com. Olark is used by 1,376 companies runsonwhat tracks.
What analytics tools does Direct Digital use?
Direct Digital uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Matomo, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on direct-digital.com. Google Analytics is used by 906,383 companies runsonwhat tracks.
Does Direct Digital use jQuery?
Yes. runsonwhat found jQuery at Direct Digital through jQuery code on direct-digital.com. jQuery is a Frontend tool used by 930,216 companies runsonwhat tracks.
Which companies have a tech stack similar to Direct Digital's?
The companies with the stacks most like Direct Digital's are BlackHatWing, Colorado Cannabis Tours and 420 Hotels, SMTP.com and Pine Forest Camp, according to runsonwhat (November 2026). Each shares 4 to 9 tools with Direct Digital, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Direct Digital uses?
runsonwhat reads public records only. Of the 23 tools at Direct Digital, 15 were found through code on direct-digital.com, 4 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and direct-digital.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.