British American Tobacco's tech stack
What does British American Tobacco use?
British American Tobacco (bat.com) uses at least 30 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Salesforce for sales and Zendesk for customer support. Last checked .
- Industry
- Consumer Goods
- Size
- 10,000+ employees
- Based in
- London, Ghana
- Founded
- 1902
- Company page
- Tools found
- 30
- Categories
- 15
- Layers
- 4 of 5
- Last checked
- Oct 2026
British American Tobacco's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Data & Observability
4 tools, what they measure and store
Go-to-market
10 tools, how they find and keep customers
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
14 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
People & HR
Finance & Legal
Security & Compliance
Companies like British American Tobacco also use
Tools common among companies with a similar stack that we haven't found at British American Tobacco.
Companies with a stack like British American Tobacco's
Ranked by shared tools, with rare tools counting more.
Charter CommunicationsTelecommunications14in common
Lindt & Sprüngli USAConsumer Goods · 1,001–5,000 people10in common
UnileverManufacture of Soap and Detergents, Cleaning and Polishing Preparations, Perfumes and Toilet Preparations · 10,000+ people16in common
NetApp10,000+ people13in common
Chevron CorporationOil & Gas · 10,000+ people11in common
PG&EUtilities · 10,000+ people14in common
DirecTVTelecommunications · 10,000+ people13in common
Massachusetts Mutual Life Insurance CompanyInsurance · 10,000+ people12in common
British American Tobacco tech stack FAQ
What tools does British American Tobacco use?
We've found 30 tools at British American Tobacco (bat.com). Edge & Hosting: Amazon Web Services and Amazon CloudFront. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Mailchimp and Shopify. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 2, 2026.
What cloud does British American Tobacco run on?
British American Tobacco uses Amazon Web Services for hosting. We found Amazon Web Services through website code.
What CRM does British American Tobacco use?
British American Tobacco uses Salesforce for sales and CRM. We found Salesforce through email records and website code.
What email provider does British American Tobacco use?
British American Tobacco uses Microsoft 365 and Apple Business for email and documents. We found Microsoft 365 through email records, DNS verification records and website code.
What does British American Tobacco use for customer support?
British American Tobacco uses Zendesk for customer support. We found Zendesk through email records and website code.
What analytics tools does British American Tobacco use?
British American Tobacco uses Google Analytics, Google Tag Manager and Microsoft Clarity for analytics, among 4 tools in this category. We found Google Analytics through website code.
Does British American Tobacco use Microsoft 365?
Yes. We found Microsoft 365 at British American Tobacco through email records, DNS verification records and website code. Microsoft 365 is used by 682,874 companies we track.
How does runsonwhat know what British American Tobacco uses?
We read public traces only: British American Tobacco's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.