Based Upon's tech stack
What does Based Upon use?
Based Upon (basedupon.com) uses at least 19 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Squarespace for its website. Last checked .
- Industry
- Design
- Size
- 11–50 employees
- Based in
- London, United Kingdom
- Founded
- 2004
- Company page
- Tools found
- 19
- Categories
- 11
- Layers
- 5 of 5
- Last checked
- Oct 2026
Based Upon's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
DNS
Application
3 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Monitoring
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Marketing
Company Ops
5 tools, what the team runs on day to day
Security & Compliance
Based Upon tech stack FAQ
What tools does Based Upon use?
As of November 2026, runsonwhat has found 19 tools at Based Upon (basedupon.com) in public records. Edge & Hosting: GoDaddy and Google Cloud. Application: Google Fonts, Adobe Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 31, 2026.
What cloud does Based Upon run on?
Based Upon uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 77,019 companies runsonwhat tracks.
What email provider does Based Upon use?
Based Upon uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 720,823 companies runsonwhat tracks.
What analytics tools does Based Upon use?
Based Upon uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on basedupon.com. Google Analytics is used by 906,065 companies runsonwhat tracks.
What is Based Upon's website built with?
Based Upon uses Squarespace for its website, according to runsonwhat (November 2026). runsonwhat found Squarespace through a subdomain that points at Squarespace and DNS records. Squarespace is used by 34,282 companies runsonwhat tracks.
What monitoring tools does Based Upon use?
Based Upon uses Sentry for monitoring, according to runsonwhat (November 2026). runsonwhat found Sentry through Sentry code on basedupon.com. Sentry is used by 80,057 companies runsonwhat tracks.
Does Based Upon use Google Fonts?
Yes. runsonwhat found Google Fonts at Based Upon through Google Fonts code on basedupon.com. Google Fonts is a Media & UI tool used by 825,834 companies runsonwhat tracks.
Does Based Upon use AI tools?
Yes. runsonwhat has found Anthropic at Based Upon; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Based Upon may use more AI tools than these.
How does runsonwhat know what Based Upon uses?
runsonwhat reads public records only. Of the 19 tools at Based Upon, 11 were found through code on basedupon.com, 4 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basedupon.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.