What does Barstool Sports use?

As of October 2026, runsonwhat has found 65 tools at Barstool Sports (barstoolsports.com) in public records. Edge & Hosting: Cloudflare, Fastly and Vercel. Application: jQuery, Google Fonts and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Bugsnag. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 20, 2026.

Barstool Sports uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 48,169 companies runsonwhat tracks.

The sales tools runsonwhat has found at Barstool Sports are Demandbase and Clickagy (October 2026); no CRM shows up in Barstool Sports' public records. runsonwhat found Demandbase through Demandbase code on barstoolsports.com.

Barstool Sports uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 402,474 companies runsonwhat tracks.

Barstool Sports uses Zendesk for customer support and documentation, alongside Discord, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Barstool Sports has used it since at least August 2020. Zendesk is used by 41,847 companies runsonwhat tracks.

Barstool Sports uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe. Stripe is used by 28,155 companies runsonwhat tracks.

Barstool Sports has used Shopify since at least February 2013, going by the first public certificate of the barstoolsports.com subdomain that points at Shopify. Other long-running tools at Barstool Sports include Fastly (since August 2017) and Zendesk (since August 2020).

Yes. runsonwhat found jQuery at Barstool Sports through jQuery code on barstoolsports.com. jQuery is a Frontend tool used by 916,052 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic at Barstool Sports; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Barstool Sports may use more AI tools than these.

Yes. On runsonwhat's rechecks, Barstool Sports started using Uber for Business (latest on October 11, 2026). A change counts only between two checks of barstoolsports.com done the same way.

The companies with the stacks most like Barstool Sports' are Motor1.com, Kabbage, Sling TV and All That's Interesting, according to runsonwhat (October 2026). Each shares 5 to 43 tools with Barstool Sports, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 65 tools at Barstool Sports, 38 were found through code on barstoolsports.com, 11 through DNS records, 10 through website configuration files, 4 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and barstoolsports.com about monthly.