runsonwhat

Always's tech stack

What does Always use?

Always (always.com) uses at least 19 tools we can see from public records, including Microsoft Azure for hosting, Google Analytics for analytics, Contentful for its website and Bazaarvoice for marketing. Last checked .

Based in
Italy
Founded
1983
Re-check liveVisit always.com
Tools found
19
Categories
10
Layers
5 of 5
Last checked
Oct 2026

Always's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

Hosting & Cloud

Application

5 tools, what the product is built with

Frontend

Search

Media & UI

Data & Observability

5 tools, what they measure and store

Analytics

Flags & Experiments

Go-to-market

6 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

2 tools, what the team runs on day to day

Security & Compliance

Companies like Always also use

Tools common among companies with a similar stack that we haven't found at Always.

Companies with a stack like Always's

Ranked by shared tools, with rare tools counting more.

Always tech stack FAQ

What tools does Always use?

We've found 19 tools at Always (always.com). Edge & Hosting: Microsoft Azure. Application: YouTube, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: Google Ads, Meta Pixel and The Trade Desk. Company Ops: reCAPTCHA and OneTrust. Last checked October 2, 2026.

What cloud does Always run on?

Always uses Microsoft Azure for hosting. We found Microsoft Azure through custom domain, DNS records and website code.

What analytics tools does Always use?

Always uses Google Analytics, Google Tag Manager and Crazy Egg for analytics, among 4 tools in this category. We found Google Analytics through website code.

What CMS does Always use?

Always uses Contentful for its website. We found Contentful through website code.

What marketing software does Always use?

Always uses Bazaarvoice for marketing. We found Bazaarvoice through website code.

Does Always use Google Analytics?

Yes. We found Google Analytics at Always through website code. Google Analytics is used by 556,693 companies we track.

How does runsonwhat know what Always uses?

We read public traces only: Always's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.