runsonwhat

ActiveTools's tech stack

What does ActiveTools use?

ActiveTools (active-tools.com) uses at least 13 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, PayPal for payments and Shopify for its website. Last checked .

Industry
Sporting Goods
Size
11–50 employees
Based in
High Wycombe, United Kingdom
Founded
2002
LinkedIn
Company page
Re-check liveVisit active-tools.com
Tools found
13
Categories
10
Layers
5 of 5
Last checked
Oct 2026

ActiveTools's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

5 tools, what the product is built with

AI

Payments & Billing

Media & UI

Data & Observability

2 tools, what they measure and store

Monitoring

Analytics

Go-to-market

4 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

1 tool, what the team runs on day to day

Workspace

Companies like ActiveTools also use

Tools common among companies with a similar stack that we haven't found at ActiveTools.

Companies with a stack like ActiveTools's

Ranked by shared tools, with rare tools counting more.

More Sporting Goods companies

Other Sporting Goods companies we've checked.

ActiveTools tech stack FAQ

What tools does ActiveTools use?

As of November 2026, runsonwhat has found 13 tools at ActiveTools (active-tools.com) in public records. Edge & Hosting: Cloudflare. Application: YouTube, PayPal and Amazon Pay. Data & Observability: Google Analytics and Bugsnag. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Microsoft 365. Last checked October 30, 2026.

What email provider does ActiveTools use?

ActiveTools uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on active-tools.com. Microsoft 365 is used by 717,533 companies runsonwhat tracks.

What payment provider does ActiveTools use?

ActiveTools uses PayPal for payments and billing, alongside Amazon Pay and Global-e, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on active-tools.com. PayPal is used by 35,164 companies runsonwhat tracks.

What analytics tools does ActiveTools use?

ActiveTools uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on active-tools.com. Google Analytics is used by 902,443 companies runsonwhat tracks.

What is ActiveTools's website built with?

ActiveTools uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 60,511 companies runsonwhat tracks.

What monitoring tools does ActiveTools use?

ActiveTools uses Bugsnag for monitoring, according to runsonwhat (November 2026). runsonwhat found Bugsnag through Bugsnag code on active-tools.com. Bugsnag is used by 10,318 companies runsonwhat tracks.

Does ActiveTools use Cloudflare?

Yes. runsonwhat found Cloudflare at ActiveTools through DNS records that point at Cloudflare and code on active-tools.com. Cloudflare is a CDN & Edge tool used by 717,017 companies runsonwhat tracks.

Which companies have a tech stack similar to ActiveTools's?

The companies with the stacks most like ActiveTools' are Plant Good Seed, ivy & leo, H & H Music and SENTEQ, according to runsonwhat (November 2026). Each shares 8 to 12 tools with ActiveTools, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what ActiveTools uses?

runsonwhat reads public records only. Of the 13 tools at ActiveTools, 9 were found through code on active-tools.com, 1 through email records, 1 through DNS records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and active-tools.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.