12th Tribe's tech stack
What does 12th Tribe use?
12th Tribe (12thtribe.com) uses at least 43 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, Gorgias for customer support and Google Analytics for analytics. Last checked .
“12th Tribe is a trend-driven women's fashion boutique specializing in boho, festival, western, bachelorette, and vacation-ready clothing. Founded in 2017 in Los Angeles, 12th Tribe curates stylish, affordable pieces for fashion-forward women seeking festival dresses, sequin party wear, western-inspi”
- Founded
- 2017
- Company page
- Tools found
- 43
- Categories
- 16
- Layers
- 5 of 5
- Changes seen
- 1
12th Tribe's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
8 tools, what the product is built with
Frontend
Payments & Billing
Data & Observability
6 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
19 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
What changed at 12th Tribe
Recent starts and stops
- StartedAppRiver
Companies like 12th Tribe also use
Tools common among companies with a similar stack that we haven't found at 12th Tribe.
Companies with a stack like 12th Tribe's
Ranked by shared tools, with rare tools counting more.
Shark Wheelsharkwheel.com11in common
Hudson JeansFashion Design · 51–200 people11in common
Buffalo Jackson Trading Co.Leather Goods · 11–50 people16in common
Kiiroo®Entertainment · 11–50 people13in common
Rare BeautyCosmetics · 51–200 people14in common
Steve Maddenstevemadden.com12in common
DC ShoesTextile · 201–1,000 people14in common
HERVÉ LÉGERFashion13in common
12th Tribe tech stack FAQ
What tools does 12th Tribe use?
As of October 2026, runsonwhat has found 43 tools at 12th Tribe (12thtribe.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Mailchimp Transactional. Last checked October 9, 2026.
What cloud does 12th Tribe run on?
12th Tribe uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud and Heroku, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on 12thtribe.com. Amazon Web Services is used by 144,602 companies runsonwhat tracks.
What email provider does 12th Tribe use?
12th Tribe uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 395,458 companies runsonwhat tracks.
What does 12th Tribe use for customer support?
12th Tribe uses Gorgias for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gorgias through Gorgias code on 12thtribe.com. Gorgias is used by 3,828 companies runsonwhat tracks.
What payment provider does 12th Tribe use?
12th Tribe uses PayPal for payments and billing, alongside Klarna and Global-e, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on 12thtribe.com. PayPal is used by 33,721 companies runsonwhat tracks.
What analytics tools does 12th Tribe use?
12th Tribe uses Google Analytics for analytics, alongside Google Tag Manager and Triple Whale, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on 12thtribe.com. Google Analytics is used by 847,627 companies runsonwhat tracks.
Does 12th Tribe use Google Fonts?
Yes. runsonwhat found Google Fonts at 12th Tribe through Google Fonts code on 12thtribe.com. Google Fonts is a Media & UI tool used by 788,032 companies runsonwhat tracks.
Has 12th Tribe changed tools recently?
Yes. On runsonwhat's rechecks, 12th Tribe started using AppRiver (latest on October 9, 2026). A change counts only between two checks of 12thtribe.com done the same way.
Which companies have a tech stack similar to 12th Tribe's?
The companies with the stacks most like 12th Tribe's are Shark Wheel, Hudson Jeans, Buffalo Jackson Trading and Kiiroo®, according to runsonwhat (October 2026). Each shares 11 to 16 tools with 12th Tribe, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what 12th Tribe uses?
runsonwhat reads public records only. Of the 43 tools at 12th Tribe, 32 were found through code on 12thtribe.com, 4 through email records, 3 through DNS records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and 12thtribe.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.